Customer Insight Group Loyalty Blog

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Untapped Potential: Social Media Impact on Buying Journey

Retailers Fail to Leverage the Full Potential of Social Media to Enhance the Customer Journey The 2016 Customer Experience/Unified Commerce Survey reveals that 81% of retailers using social media to engage with customers indicate that their processes need improvement. “Social media provides retailers with unprecedented visibility into their customer base. It provides a venue where retailers can directly Read more…

Find Out Which B2B Industries Get the Greatest Impact from Social Media Marketing

B2B Social Media Content Benchmarking A recent study by TrackMaven highlight the big picture trends in B2B social media marketing, along with industry breakdowns of the leading brands and most effective networks in each sector. The study analyzed 12 months of content from 326 leading B2B brands. The social media networks included in the analysis included Read more…