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Lowes Uses Social Media to Drive Brand Awareness

Lowes Social Media Campaign Generates 13+ Million Impressions on Twitter Lowe’s home improvement stores launched a social media campaign that shares clever home improvement tips in six seconds. The campaign uses stop-motion and clay-like animation to demonstrate each tip. “The core to the creative on Vine is the simplicity. Vine forces brands to get very Read more…

Optimize Website Performance To Maximize Social Sales

Optimizing All eCommerce Product Pages As social media advertising is expected to grow to almost $36 billion in 2017, eCommerce companies need to optimize performance and user experience for all pages, not just the home page. Today, more and more referrals are coming from friend recommendation linking directly from social media sites to product pages. Read more…

Best Practices for YouTube Marketers

YouTube Best Practices There is no doubt that social media has emerged as a powerful force in today’s business world. The internet has opened markets in ways that were unfathomable twenty years ago. Every serious business entity has an online presence, no matter the industry. YouTube is yet another innovative method for individuals and organizations Read more…

Snapchat: Best Practices for Marketers

  How Brands are Using Snapchat for Business If you are at all familiar with the marketing potential that a platform like Twitter offers, then you will be more than impressed with the possibilities of using Snapchat for business. Snapchat has more active daily users then LinkedIn, Pinterest, and Twitter. For a long time, the Read more…

Untapped Potential: Social Media Impact on Buying Journey

Retailers Fail to Leverage the Full Potential of Social Media to Enhance the Customer Journey The 2016 Customer Experience/Unified Commerce Survey reveals that 81% of retailers using social media to engage with customers indicate that their processes need improvement. “Social media provides retailers with unprecedented visibility into their customer base. It provides a venue where retailers can directly Read more…

Hyundia Promotes Prime Now. Drive Now With Integrated Digital Campaign

Hyundi Used An Integrated Digital To Promote the Prime Now. Drive Now Program Hyundai Motor America, in collaboration with Amazon, announces a limited-time, first-to-market on-demand vehicle test drive program, “Prime Now. Drive Now.,” in which prospective buyers in the Los Angeles/Orange County areas can book 2017 Hyundai Elantra test drives at the location of their Read more…

Find Out Which B2B Industries Get the Greatest Impact from Social Media Marketing

B2B Social Media Content Benchmarking A recent study by TrackMaven highlight the big picture trends in B2B social media marketing, along with industry breakdowns of the leading brands and most effective networks in each sector. The study analyzed 12 months of content from 326 leading B2B brands. The social media networks included in the analysis included Read more…

Top Tips for Mastering Your Mobile Marketing

Take Your Marketing on the Move With These Mobile Marketing Tips Optimize your mobile marketing strategy with these 10 tips: Determine goals and priorities: Are you focused on optimizing your site for mobile? Are you looking for a way to great location based in the moment mobile campaigns?  Do you want to create a mobile Read more…

Top 13 Twitter Marketing Tips

Improve Your Twitter Marketing Efforts When You Put These Tips Into Action With over 316 million monthly active users tweeting out over 500 million tweets every day, there is no denying that Twitter is a worthy place to spend some of your advertising time. Just look at top brands like Mercedes-Benz, Samsung and Starbucks. They Read more…

Google+ Marketing: Tactics and Proven Strategies

Improve Your Marketing Efforts When You Put These Google+ Marketing Tips Into Action The “new Google+” was relaunched in November 2015 with a heavy emphasis on communities and collections. That’s good news for businesses that have a good story to tell and meaningful content to share. This social media arm is not meant to compete Read more…