Customer Insight Group Loyalty Blog

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    Hot Topics

What is Social Media Design?

These days, consumers are bombarded by Tweets, Facebook Posts, texts and messages on their computers and mobile devices. When users only spend seconds viewing these messages, social media graphics that accompany them are vital in building brand awareness and recognition and attracting the user’s attention. Social media design is visual content used in digital marketing. Read more…

How To Use Youtube For Business Marketing

Youtube Marketing Tips There is no doubt that social media has emerged as a powerful force in today’s business world. The internet has opened markets in ways that were unfathomable twenty years ago. Every serious business entity has an online presence, no matter the industry. YouTube is yet another innovative method for individuals and organizations Read more…

How to Build Your Company Brand on Linkedin

12 Steps to Build Your Brand On LinkedIn With more than 467 million users and an average of two new members joining every second, LinkedIn remains the undisputed place to connect for B2B decision-makers and business-minded professionals alike. Having a presence within this business-focused hub will put you in good company, from CEOs to millionaires Read more…

Marketers’ Top Investment Priorities for 2017

Marketers’ Top Investment Priorities, Strategies Being Used and Which Marketing Tactics and Channels Get Results The 2016 State of Customer Journey Marketing survey conducted by Autopilot, provides insight into how customers want to receive information that influences the buying decision. The report confirms the need for transparency and building customer relationship with both prospects and Read more…

Top 13 Twitter Marketing Tips

Improve Your Twitter Marketing Efforts When You Put These Tips Into Action With over 316 million monthly active users tweeting out over 500 million tweets every day, there is no denying that Twitter is a worthy place to spend some of your advertising time. Just look at top brands like Mercedes-Benz, Samsung, and Starbucks. They Read more…

Lowes Uses Social Media to Drive Brand Awareness

Lowes Social Media Campaign Generates 13+ Million Impressions on Twitter Lowe’s home improvement stores launched a social media campaign that shares clever home improvement tips in six seconds. The campaign uses stop-motion and clay-like animation to demonstrate each tip. “The core to the creative on Vine is the simplicity. Vine forces brands to get very Read more…

Optimize Website Performance To Maximize Social Sales

Optimizing All eCommerce Product Pages As social media advertising is expected to grow to almost $36 billion in 2017, eCommerce companies need to optimize performance and user experience for all pages, not just the home page. Today, more and more referrals are coming from friend recommendation linking directly from social media sites to product pages. Read more…

Snapchat: Best Practices for Marketers

  How Brands are Using Snapchat for Business If you are at all familiar with the marketing potential that a platform like Twitter offers, then you will be more than impressed with the possibilities of using Snapchat for business. Snapchat has more active daily users than LinkedIn, Pinterest, and Twitter. For a long time, the Read more…

Untapped Potential: Social Media Impact on Buying Journey

Retailers Fail to Leverage the Full Potential of Social Media to Enhance the Customer Journey The 2016 Customer Experience/Unified Commerce Survey reveals that 81% of retailers using social media to engage with customers indicate that their processes need improvement. “Social media provides retailers with unprecedented visibility into their customer base. It provides a venue where retailers can directly Read more…

Hyundia Promotes Prime Now. Drive Now With Integrated Digital Campaign

Hyundi Used An Integrated Digital To Promote the Prime Now. Drive Now Program Hyundai Motor America, in collaboration with Amazon, announces a limited-time, first-to-market on-demand vehicle test drive program, “Prime Now. Drive Now.,” in which prospective buyers in the Los Angeles/Orange County areas can book 2017 Hyundai Elantra test drives at the location of their Read more…