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Sears Leverages Loyalty Program to Lock In Holiday Sales

Member Bonus Event to Feature First-Ever Shop Your Way Holiday Guarantee In an unprecedented move, Sears announced a “Sears Holiday Guarantee” – if any item purchased in-store at its upcoming Sears Days Lowest Prices of the Season Member Bonus Event goes lower in the same store through Dec. 24, Sears will automatically credit the Shop Read more…

Uber and Sears Partner for Customer Loyalty

Sears Hitches a Ride with Uber In a competitive marketplace where products are commoditized and loyalty programs are ubiquitous, Uber sets it’self apart to drive the customer experiences to build real relationships by partnering with the Sears Holdings-owned Shop Your Way program to give retail rewards points to any customer using its service. Uber knows that Read more…

Sears Canada Announces Updates to Loyalty Program

Sears Canada Inc. announced it is updating and modernizing its customer loyalty program, Sears Club, which will bring it more firmly into the digital age. The enhanced Sears Club loyalty program, set to launch before the Holiday shopping season, will offer improvements to the customer experience. Members will now earn valuable Sears Club points on Read more…

Social Media Buzz: B2B Marketers Increase Spend, Online Retail Brands Prefer Facebook

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. B2B Marketers to Increase Spend on Content in 2014 Three-quarters of B2Bs intend to up spending on content, ramping up investments in tactics such as email marketing, social media and online video. Read more Facebook News Feed Read more…

The Buzz: Loyalty Program Overhauls & Omnichannel Strategy

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information, and trends. Time to Overhaul Your Loyalty Program? 7 Steps to Long-Term Success Is it the right time to revamp your loyalty program? It might be. A loyalty program is not something that you do once, flip a switch and set Read more…