• Category

    Category

10 Do’s and Don’ts of Loyalty and Rewards Programs

Customer Insight Group Participated in Mediaplanet’s Loyalty and Rewards Supplement in USA TODAY. Customer Insight Group, Inc. united with industry leaders to showcase best practices in loyalty and rewards program in Mediaplanet’s Loyalty and Rewards campaign. The campaign focused on solutions business owners looking to maximize their marketing efforts could execute. Our article, 10 Rights, Read more…

7 Secrets of Loyalty Marketing

Characteristics of the Most Successful Loyalty Programs Do you know the secrets to creating a loyalty program that pays? This presentation reveals why loyalty marketing works, and you’ll discover skills, tools, and techniques you can apply to address specific challenges your company faces. Learn the best practices you need to ensure the success of your Read more…

What are the Different Types of Loyalty Programs?

5 Types of Loyalty Schemes This is not an exhaustive list of all the types of loyalty programs. The loyalty schemes listed below are five of the most popular types of loyalty programs. For each type of loyalty program we’ve provided 1) a brief overview, 2) the pro’s and cons of each type of loyalty program, Read more…

How to Design a Successful Loyalty Program

Whether your loyalty program is “official” or informal, complex or super user-friendly, it is critical that you think it through thoroughly at inception, and pay close attention to its ongoing execution and profitability. Whatever your plan, six factors loom critical in any loyalty effort. Successful loyalty plans are strategic Trade-offs are required to attain financial Read more…

Loyal Customers: How to Keep them Coming Back

Loyalty Programs Stats Need to Know From a business perspective, it makes sense to focus your resources on retaining and growing customer relationships as it usually costs more to acquire customers than to keep them. But with consumers having more information, more and more control over the buying process, brands must dedicate more resources to Read more…

THE DO’S AND DON’TS OF BANK LOYALTY

Click the arrow below to view the presentation. THE DO’S AND DON’TS OF BANK LOYALTY from Sallie Burnett Every brand seeks to build loyalty among its customers, and banks are no exception. In fact, banks wish to foster a great deal of loyalty. In addition to checking and savings accounts, today’s banks hope that consumers will Read more…

Can Millennials Be Swayed by a Good Loyalty Program?

Can You Woo Millennials with a Rewards Program? Several studies have found that rewards programs are not only popular with millennials but that millennials are willing to pay for loyalty programs. The credit card industry has noticed that millennials are making their choices on which type of card to sign up for based on its rewards Read more…

6 Quick Tips to Increase Loyalty Program Participation

Customer Loyalty Numbers Consumers belong to an average of 13.4 loyalty programs but are active in only 6.7 programs. Only 23% of consumers say they are satisfied with how points can be earned in the loyalty programs they are members of. 40% of consumers that don’t use their loyalty card say it is because they Read more…

Study: Retail Trends and Consumer Preferences that Impact Retail Sales

Recent Study Reveals What Consumers Value Most and How Retailers Can Meet Their Needs Today retailers are constantly looking for was to drive loyalty and increase sales. A recent report from Synchrony Financial reveals new retail trends that keep consumers happy and retailers growing. The study tracked existing and emerging trends impacting both the retail Read more…

Whole Foods Rolling Out New Pilot Rewards Program

The New Whole Foods Rewards Program Offers a Number of Rewards Whole Foods Market recently announced that Dallas-Fort Worth is the newest test market for the company’s rewards program. Shoppers in the Dallas-Fort Worth area can now register for the program and enjoy all of the perks of they new rewards program. Whole Food’s Rewards Read more…