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Loyalty Program Members Generate More Revenue than Non-members

Members of Customer Loyalty Programs Generate Significantly More Revenue than Non-Members Members of retailers’ customer loyalty programs generate between 12 percent and 18 percent more revenue for retailers than do customers who are not members of the loyalty programs, according to new research from Accenture Interactive. The study was based on a survey of retailers across specialty, big-box, department, Read more…

Study Answers Questions on Value of Loyalty Program Members

Members of retailers’ customer loyalty programs generate between 12 percent and 18 percent more revenue for retailers than do customers who are not members of the loyalty programs, according to new research from Accenture Interactive. This key finding was based on a survey of retailers across specialty, big-box, department, drug and convenience stores in the United States. The Accenture Read more…

Study: Retail Trends and Consumer Preferences that Impact Retail Sales

Recent Study Reveals What Consumers Value Most and How Retailers Can Meet Their Needs Today retailers are constantly looking for was to drive loyalty and increase sales. A recent report from Synchrony Financial reveals new retail trends that keep consumers happy and retailers growing. The study tracked existing and emerging trends impacting both the retail Read more…

Members of Ulta’s Rewards Program Drive 80% of Sales

Ulta’s Loyalty Programs Helps Boost Sales The beauty brands loyalty program has over 16 million active members which helps drive well over 80% of the beauty retailer’s sales, according to CEO, Mary Dillon. “Our store associates are doing a fantastic job converting guests to loyalty members and they achieved a significant increase in conversion, leading Read more…

Millions Favor a Single Credit Card for at Least 10 Years

25 million credit cardholders haven’t changed their go-to credit card in at least 10 years and another 20 million have never changed it, according to a new CreditCards.com report. The competition among credit card issuers is hotter than ever, said Matt Schulz, CreditCards.com’s senior industry analyst. That is great news for consumers and has led Read more…

Starbucks Announces Prepaid Visa Card to Enhance its Loyalty Program

In February when Starbucks announced the changes to their loyalty program that will reward people based on how much they spend rather than how often they visit the cafe, some regulars customers were upset. Customers who used to get a free coffee or snack after 12 visits, even if they spent less than $2 each Read more…

Sephora Leveraging Loyalty Data to Drive Sale

Sephora Using Loyalty Data to Reach New Customers The beauty brand is tapping their customer data and data from their loyalty program to reach first time customers and loyal client. Building an Optimization Culture Sephora is currently dipping its toes into big data visualization, with the help of new technologies that simplify processes for the Read more…

Survey: Mobile Marketing Has Positive Impact on Brand Loyalty

Mobile Marketing Drives Brand Loyalty With nearly two thirds of Americans owning mobile devises and the majority of them keeping their phones with them at all times, smartphones are becoming the most direct and reliable engagement vehicle for marketer’s to reach their customers. A recent study from Vibes’ examines consumer perceptions and opinions about mobile Read more…

Time to Update Your Loyalty Program?

The word “audit” usually scares people. In the context of a customer retention and loyalty programs, however, an audit helps you understand where the biggest return on investment (ROI) potential is. Loyalty Program Audit An audit (usually qualified as a “loyalty audit,” an “program audit,” etc.) is a non biased look at your company’s loyalty Read more…

Retailers Are Moving and Shaking

Today we couldn’t help but turn our eye to the retailers out there. These recent statistics caught our eye. What do these numbers mean to you? Mobile and Video Grab a Greater Share of Digital Ad Budgets 65% of those surveyed will increase spending on Mobile and 49% will increase spending on Video [Source: eMarketer] Read more…