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North Face VIPeak Loyalty Program Heightens Brand Loyalty

Loyalty Program Goals: North Face’s direct to consumer business, comprising both its physical retail and e-commerce arms, was growing steadily year-on-year. This growth led the company to focus on enhancing direct customer engagement via a loyalty program, VIPeak. The program was designed to improve the company’s insight into its customers, create long-term engagement by more closely Read more…

Macy’s To Revamp Loyalty Program

New Loyalty Program Offers Simplicity, Incentives, Tiered Benefits and More! This fall, Macy’s will be rolling out its new loyalty program, which is meant to simplify the coupon process and increase rewards for the 9% of customers who account for 46% of the department store’s sales. The program will begin as a reinvention of Macy’s Read more…

Loyalty Program Members Generate More Revenue than Non-members

Members of Customer Loyalty Programs Generate Significantly More Revenue than Non-Members Members of retailers’ customer loyalty programs generate between 12 percent and 18 percent more revenue for retailers than do customers who are not members of the loyalty programs, according to new research from Accenture Interactive. The study was based on a survey of retailers across specialty, big-box, department, Read more…

CVS Launches All-In-One Payment, Prescription Pickup and Loyalty Program

CVS Pay Lets Customers Receive Loyalty Program Deals, Pick-Up Prescriptions an Pay All In On Quick Scan. CVS Health announced the launch of CVS Pay™, a new, end-to-end mobile payment solution at CVS Pharmacy.  CVS Pay – now part of the CVS Pharmacy® mobile app – integrates payment, prescription pickup and the ExtraCare® loyalty program Read more…