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Chipotle’s Frequent Diner Program: Chiptopia Summer Rewards

Chipotle Mexican Grill, Inc. unveiled its Chiptopia Summer Rewards, a three-month-long frequent diner program that begins July 1, 2016. From July through September, customers participating in Chiptopia can earn free rewards simply by eating the food they already love. Loyal customers are not only great for the revenue that they produce themselves, but also as unpaid marketers Read more…

P.F. Chang’s Launches Loyalty Program

P.F. Chang’s China Bistro Inc. launched a digital customer loyalty program that simplifies rewards for frequent diners. As part of the fully digital customer loyalty program that rewards diners for satisfying their culinary curiosity, P.F. Chang’s Preferred members will enjoy exclusive benefits and earn points for every dollar spent at P.F. Chang’s. “With P.F. Chang’s Read more…

Study: Customer Loyalty in the Restaurant Industry

Restaurant Rewards Program Members are More Satisfied Stronger Brand Advocates A recent Deloitte study, “Second Helpings: Building Customer Loyalty in the Fast Service and Casual Dining Restaurant Sector,” surveyed more than 4,000 patrons of quick-service restaurants to find out attitudes and behaviors regarding loyalty and restaurant rewards programs at these establishments. The study found that Read more…