Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
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MasterCard Launches Artificial Intelligence Bot for Consumer Banking

MasterCard’s Bot Offers New Ways to Engage and Deliver Compelling, Personalized Experiences to Consumers MasterCard recently announced that it’s planning to use artificial intelligence technology in messenger bots to allow consumers to shop via messaging platforms, manage finances and perform other transactions. According to research firm Gartner, nearly $2 billion in online sales will be performed Read more…

The Best Content to Getting Inside the Minds (or Brains) of Customers

Influence and Engage Your Consumers with the Best Content for Your Message Getting inside your consumers’ brains means knowing how your content influences and engages your consumers or how they interpret the things they see, read, and hear. The brain processes different types of content and affects a viewer’s emotions and impressions. You can use the Read more…

Lowes Uses Social Media to Drive Brand Awareness

Lowes Social Media Campaign Generates 13+ Million Impressions on Twitter Lowe’s home improvement stores launched a social media campaign that shares clever home improvement tips in six seconds. The campaign uses stop-motion and clay-like animation to demonstrate each tip. “The core to the creative on Vine is the simplicity. Vine forces brands to get very Read more…

Mobile Wallet Marketing

Consumers Use of Mobile Wallets Increases and They Want to Use Them More A recent report reveals that in the last three months, 67 % of millennials have used mobile wallets compared to 51 % of respondents who are 35 to 54 years old. Consumers want to communicate with brands about sales, offers, coupons, and Read more…

Study: 2016 Email Marketing Metrics

Email Marketing Metrics Report to Help Marketers In a recent study by IBM Marketing Cloud, researchers analyzed various metrics including; open-rate, click-through rate, list churn and mobile metrics to help marketers see where they rank and better understand the data to help them improve their marketing programs. Key Findings Include: Non-holiday emails outperformed holiday-period messaging. Read more…

Customers of the Future

Brick-and-Mortar – The Pillar of a New Retail Era By the year 2050, the number of urbanites will increase from 54% to 66% of the world’s population. People are moving away from the comforts of rural areas to the accessibility of city life. As a result the area in which we are choosing to live Read more…

Optimize Website Performance To Maximize Social Sales

Optimizing All eCommerce Product Pages As social media advertising is expected to grow to almost $36 billion in 2017, eCommerce companies need to optimize performance and user experience for all pages, not just the home page. Today, more and more referrals are coming from friend recommendation linking directly from social media sites to product pages. Read more…

Report: Consumer Use of Print and Digital Coupons Increasing

The Best News About Digital Coupon Usage The Valassis Coupon Intelligence Report examined coupon and shopping behavior across generations and revealed insights about today’s shoppers, including their habits and preferences for saving. Results indicate that savings-oriented consumers today are driven by and utilize deals through all channels, including print, online and mobile. When asked about Read more…

Ulta’s Digital Marketing Increases Customer Awareness and Sales

Ulta Beauty Shifting its Focus to Digital Advertising The beauty brand reported e-commerce sales of $55.9 million in the fiscal second quarter of 2016, up 54.8% from $36.1 million in the same period last year. E-commerce accounted for 5.2% of sales during the quarter, compared to 4.1% last year. Through the first half of fiscal Read more…

Crate & Barrel Launches Digital Engagement Solution

Crate & Barrel Improves Customer Engagement and Acquisition with Digital Engagement Technology Crate and Barrel, recently launch a digital engagement solution to improve customer experience, engagement and acquisition for mobile, tablet and desktop shoppers. Using Moxie Concierge, the brand can connect with customers on their preferred digital communication channel and device, increasing conversions, revenue and Read more…