Customer Insight Group Loyalty Blog

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The Ultimate Cheat Sheet On Marketing To Millennials

How Millennials Spend Their Money With over 87.5 million millennials, ages 18 to 29 in the US, brands looking to attract millennials need to adjust their products and services for a generation that wants to share unique, playful, and socially conscious content. Brands like as Uber, Toms and Warby Parker are tailoring marketing efforts to Read more…

Research: Millennials are More Engaged in Corporate Social Responsibility

Millennials are Universally More Engaged in Corporate Social Responsibility (CSR) Efforts According to the newly released 2015 Cone Communications Millennial CSR Study  more than nine-in-10 Millennials would switch brands to one associated with a cause and two-thirds use social media to engage around CSR. “This research reiterates the significant differences in how gender, life-stage and Read more…