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Battle for the Sexes: Brand Loyalty

Battle for the Sexes: Loyalty and the Gender Divide Today’s retailers are constantly working to create new, effective, and strong relationships with their customer base that lead to stronger brand loyalty. A recent report from CrowdTwist reveals a shift in purchasing power, from the historical 85% determined by women to a growing active role by Read more…

What are the Different Types of Loyalty Programs?

5 Types of Loyalty Programs This is not an exhaustive list of all the types of loyalty programs. The loyalty programs listed below are five of the most popular types of loyalty programs. For each type of loyalty program we’ve provided 1) a brief overview, 2) the pro’s and cons of each type of loyalty Read more…

Overcome Poor Loyalty Program Performance

Is it Time to Update Your Loyalty Program? We know how it is. You’ve launched your customer loyalty program and watched it go through ups and downs and now you’re at a crossroads. Where do you go from here? There are many paths you can take to overcome poor results and engage members. The good Read more…

Loyal Customers: How to Keep them Coming Back

Loyalty Programs Stats Need to Know From a business perspective, it makes sense to focus your resources on retaining and growing customer relationships as it usually costs more to acquire customers than to keep them. But with consumers having more information, more and more control over the buying process, brands must dedicate more resources to Read more…

Patient Loyalty: What it Takes to Earn Their Loyalty

Healthcare Marketing Best Practices Patient Loyalty: What it Takes to Earn Their Loyalty from Sallie Burnett Healthcare is one of the necessities a human can’t live without. Everyday people work and save some money just for their health purposes. With this in mind, more organizations offering healthcare services have come up. Now patients have to Read more…

THE DO’S AND DON’TS OF BANK LOYALTY

Click the arrow below to view the presentation. THE DO’S AND DON’TS OF BANK LOYALTY from Sallie Burnett Every brand seeks to build loyalty among its customers, and banks are no exception. In fact, banks wish to foster a great deal of loyalty. In addition to checking and savings accounts, today’s banks hope that consumers will Read more…

Can Millennials Be Swayed by a Good Loyalty Program?

Can You Woo Millennials with a Rewards Program? Several studies have found that rewards programs are not only popular with millennials but that millennials are willing to pay for loyalty programs. The credit card industry has noticed that millennials are making their choices on which type of card to sign up for based on its rewards Read more…

Wyndham Strives for Best Hotel Rewards Program

Wyndham Rewards Offers First Experience Enhanced Redemptions The program that revolutionized hotel rewards in 2015 by simplifying free nights with a flat 15,000 point redemption rate is once again turning the loyalty landscape on its head. Now “elite” programs and special member experiences are no longer just for the rich and well-traveled. Through a tiered loyalty Read more…

Marketing Channels: The Good, The Bad, and The Outdated

Survey Reveals How Small Business Owners Plan on Marketing Their Business in 2016 “Should I invest in mobile advertising or radio ads? Do I need an email marketing service if I have a digital loyalty program? How do I know if my marketing efforts are working?” These are just some of the questions that small Read more…

Retail Trend: Multi Tender Loyalty Programs

Multi Tender Retail Loyalty Programs Membership and loyalty programs have been a part of the retail landscape for years. However, as multichannel engagement has evolved to omnichannel, multi tender loyalties programs have become important in identifying best customers, regardless of their tender preferences, and to creating a value proposition that encourages repeat purchases and higher Read more…