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Overcome Poor Loyalty Program Performance

Is it Time to Update Your Loyalty Program? We know how it is. You’ve launched your customer loyalty program and watched it go through ups and downs and now you’re at a crossroads. Where do you go from here? There are many paths you can take to overcome poor results and engage members. The good Read more…

Time to Update Your Loyalty Program?

The word “audit” usually scares people. In the context of a customer retention and loyalty programs, however, an audit helps you understand where the biggest return on investment (ROI) potential is. Loyalty Program Audit An audit (usually qualified as a “loyalty audit,” an “program audit,” etc.) is a non biased look at your company’s loyalty Read more…

The Buzz: Loyalty Program Overhauls & Omnichannel Strategy

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information, and trends. Time to Overhaul Your Loyalty Program? 7 Steps to Long-Term Success Is it the right time to revamp your loyalty program? It might be. A loyalty program is not something that you do once, flip a switch and set Read more…

Nordstrom Redesigns Fashion Rewards

Famed Seattle-based retailer, Nordstrom, announced a significant redesign of Nordstrom Fashion Rewards® as part of its broader efforts to build customer loyalty. The updated program puts more control in the hands of customers, making it easier for Fashion Rewards members to take advantage of complimentary services, access some of the most coveted benefits and fashion Read more…

Six Signs Your Loyalty Program Needs a Refresh

So you’ve bought into the idea of a loyalty program, crunched the numbers, got the buy off and launched the program. Then what? To remain fresh and relevant to your customers, your program needs to evolve and grow. Not sure if what you’re doing is enough? Here are six signs that you need to refresh your Read more…