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GNC’s New Loyalty Program Delivers Positive Results

GNC’s Revamped Loyalty Program is Attracting New Customer, Increased Transactions and More! In 2016, GNC launched a major rebranding effort to magnify customer experience and customer engagement with a new loyalty program, One New GNC. The company now offers a single price both in store and on GNC.com, replacing multiple pricing structures across channels and Read more…

Macy’s To Revamp Loyalty Program

New Loyalty Program Offers Simplicity, Incentives, Tiered Benefits and More! This fall, Macy’s will be rolling out its new loyalty program, which is meant to simplify the coupon process and increase rewards for the 9% of customers who account for 46% of the department store’s sales. The program will begin as a reinvention of Macy’s Read more…

Students Earn Airline Loyalty Points and Lowering Student Loan Debt

Students Can Now Earn JetBlue Travel Ponts when they Refinance their Student Loans Got student loans? Members can save money every month when refinancing with SoFi. Plus, they can earn up to 50,000 TrueBlue points. SoFi and JetBlue recently announced a partnership that lets those with student loans simultaneously lower their payments while earning valuable Read more…

7 Secrets of Loyalty Marketing

Characteristics of the Most Successful Loyalty Programs Do you know the secrets to creating a loyalty program that pays? This presentation reveals why loyalty marketing works, and you’ll discover skills, tools, and techniques you can apply to address specific challenges your company faces. Learn the best practices you need to ensure the success of your Read more…

How to Design a Successful Loyalty Program

Whether your loyalty program is “official” or informal, complex or super user-friendly, it is critical that you think it through thoroughly at inception, and pay close attention to its ongoing execution and profitability. Whatever your plan, six factors loom critical in any loyalty effort. Successful loyalty plans are strategic Trade-offs are required to attain financial Read more…

Study Answers Questions on Value of Loyalty Program Members

Members of retailers’ customer loyalty programs generate between 12 percent and 18 percent more revenue for retailers than do customers who are not members of the loyalty programs, according to new research from Accenture Interactive. This key finding was based on a survey of retailers across specialty, big-box, department, drug and convenience stores in the United States. The Accenture Read more…

Zappos Announces Tiered Loyalty Program

Online retailer Zappos.com announces its first-ever loyalty program, Zappos Rewards, a four-tier benefits program. In Zappos.com’s latest effort to wow customers, the progression-based program will allow customers to earn Rewards Points towards future purchases, get free expedited shipping on all orders, and receive early access to exclusive products and sales. With the launch of Zappos Read more…

INFOGRAPHIC: Psychology Behind Brand Loyalty

Developing Brand Loyalty A brand is more than just the design of your marketing materials. It’s a mix of expectations, memories, stories and relationships and a marketing strategy that successfully plays the emotion card is the key to building brand loyalty. Effective brands have a strong identity that consumers can relate to. Much of this Read more…

6 Quick Tips to Increase Loyalty Program Participation

Customer Loyalty Numbers Consumers belong to an average of 13.4 loyalty programs but are active in only 6.7 programs. Only 23% of consumers say they are satisfied with how points can be earned in the loyalty programs they are members of. 40% of consumers that don’t use their loyalty card say it is because they Read more…

Study: Retail Trends and Consumer Preferences that Impact Retail Sales

Recent Study Reveals What Consumers Value Most and How Retailers Can Meet Their Needs Today retailers are constantly looking for was to drive loyalty and increase sales. A recent report from Synchrony Financial reveals new retail trends that keep consumers happy and retailers growing. The study tracked existing and emerging trends impacting both the retail Read more…