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How to Design a Successful Loyalty Program

Whether your loyalty program is “official” or informal, complex or super user-friendly, it is critical that you think it through thoroughly at inception, and pay close attention to its ongoing execution and profitability. Whatever your plan, six factors loom critical in any loyalty effort. Successful loyalty plans are strategic Trade-offs are required to attain financial Read more…

Study Answers Questions on Value of Loyalty Program Members

Members of retailers’ customer loyalty programs generate between 12 percent and 18 percent more revenue for retailers than do customers who are not members of the loyalty programs, according to new research from Accenture Interactive. This key finding was based on a survey of retailers across specialty, big-box, department, drug and convenience stores in the United States. The Accenture Read more…

Zappos Announces Tiered Loyalty Program

Online retailer Zappos.com announces its first-ever loyalty program, Zappos Rewards, a four-tier benefits program. In Zappos.com’s latest effort to wow customers, the progression-based program will allow customers to earn Rewards Points towards future purchases, get free expedited shipping on all orders, and receive early access to exclusive products and sales. With the launch of Zappos Read more…

INFOGRAPHIC: Psychology Behind Brand Loyalty

Developing Brand Loyalty A brand is more than just the design of your marketing materials. It’s a mix of expectations, memories, stories and relationships and a marketing strategy that successfully plays the emotion card is the key to building brand loyalty. Effective brands have a strong identity that consumers can relate to. Much of this Read more…

6 Quick Tips to Increase Loyalty Program Participation

Customer Loyalty Numbers Consumers belong to an average of 13.4 loyalty programs but are active in only 6.7 programs. Only 23% of consumers say they are satisfied with how points can be earned in the loyalty programs they are members of. 40% of consumers that don’t use their loyalty card say it is because they Read more…

Study: Retail Trends and Consumer Preferences that Impact Retail Sales

Recent Study Reveals What Consumers Value Most and How Retailers Can Meet Their Needs Today retailers are constantly looking for was to drive loyalty and increase sales. A recent report from Synchrony Financial reveals new retail trends that keep consumers happy and retailers growing. The study tracked existing and emerging trends impacting both the retail Read more…

Whole Foods Rolling Out New Pilot Rewards Program

The New Whole Foods Rewards Program Offers a Number of Rewards Whole Foods Market recently announced that Dallas-Fort Worth is the newest test market for the company’s rewards program. Shoppers in the Dallas-Fort Worth area can now register for the program and enjoy all of the perks of they new rewards program. Whole Food’s Rewards Read more…

American Airlines Announces Changes To Their Loyalty Program

American Airlines AAdvantage Loyalty Program Updates   Earning miles and elite status are changing as American Airlines launches updates to their AAdvantage loyalty program. Members will earn more miles when they spend more, and a new elite status level offers additional opportunities for rewards. “American Airlines is evolving AAdvantage to continue our tradition of having Read more…

Report: Hilton and Marriott Earn Highest Loyalty & Rewards Program Satisfaction

Best Rewards Programs A recent report from J.D. Power 2016 Hotel Loyalty/Rewards Program Satisfaction Report,SM reveals hotel chains having multiple brands, wide distribution networks and diverse partnerships demonstrate distinct advantages in satisfying their members. The report measures customer satisfaction by examining six factors (in order of importance): account maintenance/management (23%); ease of redeeming points/miles (22%); Read more…

Memebox Earns Strong Brand Loyalty Through Digital Content

Memebox, Reshapes Retail Landscape with “Digital First” Approach Memebox, the fastest growing beauty brand in the world, recently announced that it has closed $65.95 million in Series C funding led by new global investor Formation Group and previous investors Goodwater Capital and Pejman Mar Ventures. The latest round brings the company’s total funding to nearly Read more…