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Loyal Customers: How to Keep them Coming Back

Loyalty Programs Stats Need to Know From a business perspective, it makes sense to focus your resources on retaining and growing customer relationships as it usually costs more to acquire customers than to keep them. But with consumers having more information, more and more control over the buying process, brands must dedicate more resources to Read more…

INFOGRAPHIC: Psychology Behind Brand Loyalty

Developing Brand Loyalty A brand is more than just the design of your marketing materials. It’s a mix of expectations, memories, stories and relationships and a marketing strategy that successfully plays the emotion card is the key to building brand loyalty. Effective brands have a strong identity that consumers can relate to. Much of this Read more…