Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
  • Hot Topics

    Hot Topics

Report: Content Marketing Success

What Companies Are Doing to Achieve Content Marketing Success A new report, The 2016 State of Content Marketing from Ascend2 reveals that the lack of an effective content marketing strategy and the resources required to create compelling content are often caused by the third most significant barrier to success – budget constraints. Lead Generation and Read more…

Report: Driving, Measuring and Successful Lead Generation

Lead Generation Marketing A recent report reveals how marketer generate leads, their biggest challenges and what problems need to be solved in 2016. The report released by Formstack, also breaks down the ways B2B and B2C marketers evaluate and optimize campaigns, determine return on investment and track metrics. Lead Generation Key Findings 45% of the Read more…