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Study: 2016 Email Marketing Metrics

Email Marketing Metrics Report to Help Marketers In a recent study by IBM Marketing Cloud, researchers analyzed various metrics including; open-rate, click-through rate, list churn and mobile metrics to help marketers see where they rank and better understand the data to help them improve their marketing programs. Key Findings Include: Non-holiday emails outperformed holiday-period messaging. Read more…

Study: Reveals Email Marketing Best Practices for 2016

Email Marketing Best Practices Revealed SendGrid revealed the results of a study analyzing consumer behavior during Black Friday and Cyber Monday 2015. The data was collected between November 1 and December 7, 2015, spanning over three billion emails sent. The findings include: Offering a discount in the subject line is popular, but is not correlated Read more…

New Data: Insights into the Evolution of Email Marketing

Pulse on Email Marketing Landscape: Benchmarks 2015 Assessments, 2016 Predictions Campaigner® announced the results of its marketing trends survey, detailing key industry insights and identifying specific areas of focus for 2016. Findings signal a shifting and dynamic ecosystem for marketers, as their tools, strategies and responsibilities continue to evolve with technology. Advances in social media Read more…