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Study: 2016 Email Marketing Metrics

Email Marketing Metrics Report to Help Marketers In a recent study by IBM Marketing Cloud, researchers analyzed various metrics including; open-rate, click-through rate, list churn and mobile metrics to help marketers see where they rank and better understand the data to help them improve their marketing programs. Key Findings Include: Non-holiday emails outperformed holiday-period messaging. Read more…

Top Tips for Mastering Your Mobile Marketing

Take Your Marketing on the Move With These Mobile Marketing Tips Optimize your mobile marketing strategy with these 10 tips: Determine goals and priorities: Are you focused on optimizing your site for mobile? Are you looking for a way to great location based in the moment mobile campaigns?  Do you want to create a mobile Read more…

Study: Reveals Email Marketing Best Practices for 2016

Email Marketing Best Practices Revealed SendGrid revealed the results of a study analyzing consumer behavior during Black Friday and Cyber Monday 2015. The data was collected between November 1 and December 7, 2015 spanning over three billion emails sent. The findings include: Offering a discount in the subject line is popular, but is not correlated Read more…

New Data: Insights into the Evolution of Email Marketing

Pulse on Email Marketing Landscape: Benchmarks 2015 Assessments, 2016 Predictions Campaigner® announced the results of its marketing trends survey, detailing key industry insights and identifying specific areas of focus for 2016. Findings signal a shifting and dynamic ecosystem for marketers, as their tools, strategies and responsibilities continue to evolve with technology. Advances in social media Read more…

Email Marketing Stats All Marketers Must Know for 2016

It’s that Time to Look Over the Most Important Email Marketing Stats while Planning for 2016 Although desktop traffic is on the decline, email remains a critical component. People consistently check their emails whether from a desktop or mobile phone. Just about everyone, regardless of profession, checks their email on a daily basis. One of Read more…

Ebates Holiday Email Campaign Driving Awareness

Ebates, a leader of online cash back shopping, created a “Twas the Days Before Cyber Week” email campaign to preview Ebates’ upcoming promotions. The fun campaign creativity and timeliness of the upcoming Black Friday and Cyber Monday sales days led to an overwhelmingly successful email that kept Ebates’ front of mind with savvy-shopping members. A Read more…

Study: 2015 Email Marketing Metrics Benchmark

In Sliverpop’s 2015 Email Marketing Metrics Benchmark Study you’ll find the classic list of email marketing benchmarks such as open, click and bounce rates and some surprise findings among the statistics generated by nearly 750 companies worldwide: According to the study, here are a handful of the key findings: Open Rate: Overall Average Open Rate: Read more…

Integration of Email Marketing and Social Media

Marketers are estimating that they will spend more on email marketing and social media than other tactics in 2011. Some people view these two channels as competitors locked in a battle in which one will eventually triumph over the other and the loser will be relegated to insignificance. Rather than seeing these two mediums as Read more…

Email Delivers Higher ROI

E-Consultancy and Adestra just released the study, 2009 Email Marketing Census. The study included 560 company email marketers and 289 supplier respondents (agencies providing email services). The study identified some strengths and opportunities for marketers to optimize the results of their campaigns. The study suggests that email has become a crucial marketing technique during the Read more…