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MasterCard Launches Artificial Intelligence Bot for Consumer Banking

MasterCard’s Bot Offers New Ways to Engage and Deliver Compelling, Personalized Experiences to Consumers MasterCard recently announced that it’s planning to use artificial intelligence technology in messenger bots to allow consumers to shop via messaging platforms, manage finances and perform other transactions. According to research firm Gartner, nearly $2 billion in online sales will be performed Read more…

Optimize Website Performance To Maximize Social Sales

Optimizing All eCommerce Product Pages As social media advertising is expected to grow to almost $36 billion in 2017, eCommerce companies need to optimize performance and user experience for all pages, not just the home page. Today, more and more referrals are coming from friend recommendation linking directly from social media sites to product pages. Read more…

Report: Consumer Use of Print and Digital Coupons Increasing

The Best News About Digital Coupon Usage The Valassis Coupon Intelligence Report examined coupon and shopping behavior across generations and revealed insights about today’s shoppers, including their habits and preferences for saving. Results indicate that savings-oriented consumers today are driven by and utilize deals through all channels, including print, online and mobile. When asked about Read more…

Ulta’s Digital Marketing Increases Customer Awareness and Sales

Ulta Beauty Shifting its Focus to Digital Advertising The beauty brand reported e-commerce sales of $55.9 million in the fiscal second quarter of 2016, up 54.8% from $36.1 million in the same period last year. E-commerce accounted for 5.2% of sales during the quarter, compared to 4.1% last year. Through the first half of fiscal Read more…

Hyundia Promotes Prime Now. Drive Now With Integrated Digital Campaign

Hyundi Used An Integrated Digital To Promote the Prime Now. Drive Now Program Hyundai Motor America, in collaboration with Amazon, announces a limited-time, first-to-market on-demand vehicle test drive program, “Prime Now. Drive Now.,” in which prospective buyers in the Los Angeles/Orange County areas can book 2017 Hyundai Elantra test drives at the location of their Read more…

Survey: B2B Digital Marketing

A recent survey revealed successful digital marketing requires financial investment, tactical proficiency and strategic efficacy. However the “2016 State of B2B Digital Marketing” survey from Ascend2 and Marketo shows 39% of respondents cited a lack of internal skills and training as the most significant barrier, and 36% said a lack of effective strategy was a Read more…

Report: Retail Customer Experience from Top 50 US Retailers

Retail Customer Experience Report Results Based on more than 40,000 consumer surveys gathered from the top 50 U.S. and 25 U.K. retailers, the 11th annual ForeSee Experience Index 2015 Retail Edition, reveals the retail customer experience across web, mobile, and in stores over the course of the holiday shopping season. This report examines the drivers Read more…