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In-Store Experience Critical Part of Consumer Buying Process

Physical retail stores are still relevant! Finding from the 2015 TimeTrade report indicate that consumers are looking to the in-store experience to help them validate their final purchasing decisions. In addition, high personalization is one of the trends in retail business in 2016. The more the e-commerce is overtaking the physical shops, the more customers Read more…

Report: Retail Customer Experience from Top 50 US Retailers

Retail Customer Experience Report Results Based on more than 40,000 consumer surveys gathered from the top 50 U.S. and 25 U.K. retailers, the 11th annual ForeSee Experience Index 2015 Retail Edition, reveals the retail customer experience across web, mobile, and in stores over the course of the holiday shopping season. This report examines the drivers Read more…

Hotel Loyalty Program Key to Member Satisfaction

Earning and Redeeming Rewards Key to Hotel Loyalty Hotel loyalty and reward program features and benefits — earning and redeeming rewards — prove key to member satisfaction regardless of the number of hotel brand locations, according to the J.D. Power 2015 Hotel Loyalty/Rewards Program Satisfaction Report. The report measures customer satisfaction by examining six factors Read more…

Latest Digital Marketing News: Digital Marketing Helps Boost Customer Satisfaction

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. RETAILERS HOPE TO GET PINNED BY SHOPPERS A growing number of retailers are looking to social media to develop deeper connections with their customers and nowhere is this truer than on Pinterest. The site, which allows consumers Read more…

Embracing Customer Experience Management: Tale of Two Vendors

If 2011 is really about customer experience management, as Forrester suggests, it shouldn’t surprise you that many vendors are focused on it as well. From Oracle toAdobe, everyone seems to be getting in on the action. Get ready to see more customer engagement systems in the vendor scape. This week, two well-known vendors released partnerships Read more…