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What is Customer Retention?

Definition of Customer Retention Customer retention is defined as the ability of a business or brand to retain customers over a certain amount of time. Because it is such an integral aspect of a successful business, customer retention can also refer to the set of activities, strategies, and actions designed at retaining customers. These customer Read more…

Survey: Small Business Priorities for 2017

Attracting and Retaining Clients Top Priority for Small Businesses As small business plan for 2017, attracting and retaining clients is at the top of their list. A recent survey conducted by GetApp reveals 57.6% of small businesses say that attracting and retaining clients is the biggest priority for their business. With small business uncertainty at Read more…

Keep That Customer

How to Keep Customers Coming Back Again and Again Obviously, all marketers want happy customers who come back again and again. But what is the secret to retaining and building positive customer relationships and brand loyalty? The secret to a happy customer is marketing data integration coupled with real-time data. We are all aware that Read more…

Time to Update Your Loyalty Program?

The word “audit” usually scares people. In the context of a customer retention and loyalty programs, however, an audit helps you understand where the biggest return on investment (ROI) potential is. Loyalty Program Audit An audit (usually qualified as a “loyalty audit,” an “program audit,” etc.) is a non biased look at your company’s loyalty Read more…