Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
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    Hot Topics

Marketers’ Top Investment Priorities for 2017

Marketers’ Top Investment Priorities, Strategies Being Used and Which Marketing Tactics and Channels Get Results The 2016 State of Customer Journey Marketing survey conducted by Autopilot, provides insight into how customers want to receive information that influences the buying decision. The report confirms the need for transparency and building customer relationship with both prospects and Read more…

MasterCard Launches Artificial Intelligence Bot for Consumer Banking

MasterCard’s Bot Offers New Ways to Engage and Deliver Compelling, Personalized Experiences to Consumers MasterCard recently announced that it’s planning to use artificial intelligence technology in messenger bots to allow consumers to shop via messaging platforms, manage finances and perform other transactions. According to research firm Gartner, nearly $2 billion in online sales will be performed Read more…

Customers of the Future

Brick-and-Mortar – The Pillar of a New Retail Era By the year 2050, the number of urbanites will increase from 54% to 66% of the world’s population. People are moving away from the comforts of rural areas to the accessibility of city life. As a result the area in which we are choosing to live Read more…

Report: Consumer Use of Print and Digital Coupons Increasing

The Best News About Digital Coupon Usage The Valassis Coupon Intelligence Report examined coupon and shopping behavior across generations and revealed insights about today’s shoppers, including their habits and preferences for saving. Results indicate that savings-oriented consumers today are driven by and utilize deals through all channels, including print, online and mobile. When asked about Read more…

Pepperidge Farm Launches Digital Rewards Program

Pepperidge Farm Rewards Program In April, Pepperidge Farm launched its first digital rewards program for consumers on PepperidgeFarmReward.com. The eight-week program rewards Pepperidge Farm® consumers with a local beauty treatment or health & wellness session when they purchase three loaves of Pepperidge Farm Farmhouse™ or Whole Grain sandwich bread between April 19 and June 19, 2016, and upload their Read more…

AT&T thanks Customer Appreciation Program

AT&T Announces Customer Appreciation Program In June, AT&T Inc. launched AT&T thanksSM, an appreciation program. AT&T thanks is a customer appreciation program – AT&T1customers2 get benefits from the start. No sign-ups. No fees. No waiting periods. “Great service goes beyond the day to day relationship we have with our customers – it also includes ways to say thank you Read more…

Customer Retention: How to Turn Unhappy Customers into Lifelong Customers

Customer Retention Tips and Trick Every business has had an experience with an unhappy customer. It can be unpleasant, frustrating and downright challenging, but you can turn this negative into a positive. It’s not possible to make everyone happy, all of the time. There will always be some complaints. It’s how you react to these Read more…

Time to Update Your Loyalty Program?

The word “audit” usually scares people. In the context of a customer retention and loyalty programs, however, an audit helps you understand where the biggest return on investment (ROI) potential is. Loyalty Program Audit An audit (usually qualified as a “loyalty audit,” an “program audit,” etc.) is a non biased look at your company’s loyalty Read more…

BP Updates Driver Rewards Loyalty Program

In May, BP launched a simpler Driver Rewards loyalty program. Motorists now can choose from three different cards, and BP-branded retailers now have an easier, more cost-effective program to manage. “We’re proud to kick off the summer driving season with this updated BP Driver Rewards program, which we believe will please consumers and enable our Read more…

Dairy Queen Launches #BlizzardBattle Social Media Contest

Dairy Queen is pitting its apple and pumpkin flavored blizzards against each other in a new social media marketing campaign. The Minneapolis-based brand has pitted two towns in what it calls a #BlizzardBattle, urging fans to #VoteApple or #VotePumpkin through Sept. 29 on social media platforms like Facebook, Twitter and YouTube. Barry Westrum, Dairy Queen’s Read more…