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7 Secrets of Loyalty Marketing

Characteristics of the Most Successful Loyalty Programs Do you know the secrets to creating a loyalty program that pays? This presentation reveals why loyalty marketing works, and you’ll discover skills, tools, and techniques you can apply to address specific challenges your company faces. Learn the best practices you need to ensure the success of your Read more…

How to Design a Successful Loyalty Program

Whether your loyalty program is “official” or informal, complex or super user-friendly, it is critical that you think it through thoroughly at inception, and pay close attention to its ongoing execution and profitability. Whatever your plan, six factors loom critical in any loyalty effort. Successful loyalty plans are strategic Trade-offs are required to attain financial Read more…

Overcome Poor Loyalty Program Performance

Is it Time to Update Your Loyalty Program? We know how it is. You’ve launched your customer loyalty program and watched it go through ups and downs and now you’re at a crossroads. Where do you go from here? There are many paths you can take to overcome poor results and engage members. The good Read more…

Loyal Customers: How to Keep them Coming Back

Loyalty Programs Stats Need to Know From a business perspective, it makes sense to focus your resources on retaining and growing customer relationships as it usually costs more to acquire customers than to keep them. But with consumers having more information, more and more control over the buying process, brands must dedicate more resources to Read more…

THE DO’S AND DON’TS OF BANK LOYALTY

Click the arrow below to view the presentation. THE DO’S AND DON’TS OF BANK LOYALTY from Sallie Burnett Every brand seeks to build loyalty among its customers, and banks are no exception. In fact, banks wish to foster a great deal of loyalty. In addition to checking and savings accounts, today’s banks hope that consumers will Read more…

Study Answers Questions on Value of Loyalty Program Members

Members of retailers’ customer loyalty programs generate between 12 percent and 18 percent more revenue for retailers than do customers who are not members of the loyalty programs, according to new research from Accenture Interactive. This key finding was based on a survey of retailers across specialty, big-box, department, drug and convenience stores in the United States. The Accenture Read more…

Enterprise Rental Updates Loyalty Program

Travel Agents Get Richer Rewards With the Cash-In-Club Enterprise Holdings Inc. has restructured its “Cash-In Club” loyalty rewards program to give travel agents a better user experience and new opportunities to earn incentives. In addition to a rebranded website that’s optimized for mobile use, Cash-In Club members also can enjoy new rewards opportunities via email, as Read more…

Millions Favor a Single Credit Card for at Least 10 Years

25 million credit cardholders haven’t changed their go-to credit card in at least 10 years and another 20 million have never changed it, according to a new CreditCards.com report. The competition among credit card issuers is hotter than ever, said Matt Schulz, CreditCards.com’s senior industry analyst. That is great news for consumers and has led Read more…

Fee Based Rewards Programs Deliver Value to Millennials

Consumers Embrace Fee-Based Rewards Programs This may come as a surprise to some marketers who tout the appeal of “free,” but not all successful loyalty programs are fee-free! In fact, two of the most all-time successful such programs are fee-based….and the fees aren’t cheap.Creating a loyalty program – fee-based or free of charge – is Read more…

Five Best Practices to Energize Your Loyalty Program

Is Your Loyalty Program Reaching its Potential? Loyalty programs can be a great way to incentivize long-term customer relationships. Recent research has shown the presence of a loyalty program can make a significant impact on customer buying decisions in a wide variety of contexts: 64% of loyalty members are willing to switch brands to maximize Read more…