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7 Secrets of Loyalty Marketing

Characteristics of the Most Successful Loyalty Programs Do you know the secrets to creating a loyalty program that pays? This presentation reveals why loyalty marketing works, and you’ll discover skills, tools, and techniques you can apply to address specific challenges your company faces. Learn the best practices you need to ensure the success of your Read more…

Study Answers Questions on Value of Loyalty Program Members

Members of retailers’ customer loyalty programs generate between 12 percent and 18 percent more revenue for retailers than do customers who are not members of the loyalty programs, according to new research from Accenture Interactive. This key finding was based on a survey of retailers across specialty, big-box, department, drug and convenience stores in the United States. The Accenture Read more…

INFOGRAPHIC: Psychology Behind Brand Loyalty

Developing Brand Loyalty A brand is more than just the design of your marketing materials. It’s a mix of expectations, memories, stories and relationships and a marketing strategy that successfully plays the emotion card is the key to building brand loyalty. Effective brands have a strong identity that consumers can relate to. Much of this Read more…

Whole Foods Rolling Out New Pilot Rewards Program

The New Whole Foods Rewards Program Offers a Number of Rewards Whole Foods Market recently announced that Dallas-Fort Worth is the newest test market for the company’s rewards program. Shoppers in the Dallas-Fort Worth area can now register for the program and enjoy all of the perks of they new rewards program. Whole Food’s Rewards Read more…

Report: Hilton and Marriott Earn Highest Loyalty & Rewards Program Satisfaction

Best Rewards Programs A recent report from J.D. Power 2016 Hotel Loyalty/Rewards Program Satisfaction Report,SM reveals hotel chains having multiple brands, wide distribution networks, and diverse partnerships demonstrate distinct advantages in satisfying their members. The report measures customer satisfaction by examining six factors (in order of importance): account maintenance/management (23%); ease of redeeming points/miles (22%); Read more…

Jo-Ann Fabric Leveraging Ibotta to Create Personalized Shopping Experiences Based on Brand Loyalty

Jo-Ann Fabric’s Partners with Ibotta to Offer Cash Back on Purchases at all Retail Locations Ibotta, the leading mobile shopping app that pays consumers cash back on their everyday purchases, has partnered with Jo-Ann Fabric and Craft Stores®, the nation’s leading fabric and crafts specialty retailer, to offer cash-back rebates on in-store purchases. The multi-year Read more…

Building Loyalty and Engagement through Community Building

Ninety-seven percent of U.S. corporate executives say customers want an efficient—that is, fast, cost-effective and personalized—level of experience, according to a recent study by The Harris Poll and Lithium. Today’s consumer looks for experiences and connections and marketers are scrambling to find ways to create these touchpoints. For some brands, this means building customer loyalty Read more…

Visa Commerce Network Helps Merchants Drive Loyalty and Increase Sales

New In-App Commerce Experience Helps Merchants Acquire New Customers, Drive Loyalty and Increase Sales Visa Commerce Network is a new way for merchants to create online and in-app commerce experiences to acquire new customers, drive loyalty and increase sales with relevant offers. Visa Commerce Network is built on the world’s largest electronic payment network, VisaNet, Read more…

Members of Ulta’s Rewards Program Drive 80% of Sales

Ulta’s Loyalty Programs Helps Boost Sales The beauty brands loyalty program has over 16 million active members which helps drive well over 80% of the beauty retailer’s sales, according to CEO, Mary Dillon. “Our store associates are doing a fantastic job converting guests to loyalty members and they achieved a significant increase in conversion, leading Read more…

BP Loyalty Members Use Visa Cards for Purchases and Earn Rewards

BP Driver Rewards Program Updated BP and Visa® have teamed up to deliver a convenient, one-swipe solution at the pump for BP Driver Rewards members. Members of BP’s loyalty program now have the ability to link an eligible Visa payment card to their BP Driver Rewards account. This new functionality allows loyalty members to use Read more…