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Loyal Customers: How to Keep them Coming Back

Loyalty Programs Stats Need to Know From a business perspective, it makes sense to focus your resources on retaining and growing customer relationships as it usually costs more to acquire customers than to keep them. But with consumers having more information, more and more control over the buying process, brands must dedicate more resources to Read more…

Study Answers Questions on Value of Loyalty Program Members

Members of retailers’ customer loyalty programs generate between 12 percent and 18 percent more revenue for retailers than do customers who are not members of the loyalty programs, according to new research from Accenture Interactive. This key finding was based on a survey of retailers across specialty, big-box, department, drug and convenience stores in the United States. The Accenture Read more…

INFOGRAPHIC: Psychology Behind Brand Loyalty

Developing Brand Loyalty A brand is more than just the design of your marketing materials. It’s a mix of expectations, memories, stories and relationships and a marketing strategy that successfully plays the emotion card is the key to building brand loyalty. Effective brands have a strong identity that consumers can relate to. Much of this Read more…

Ulta’s Digital Marketing Increases Customer Awareness and Sales

Ulta Beauty Shifting its Focus to Digital Advertising The beauty brand reported e-commerce sales of $55.9 million in the fiscal second quarter of 2016, up 54.8% from $36.1 million in the same period last year. E-commerce accounted for 5.2% of sales during the quarter, compared to 4.1% last year. Through the first half of fiscal Read more…

American Airlines Announces Changes To Their Loyalty Program

American Airlines AAdvantage Loyalty Program Updates   Earning miles and elite status are changing as American Airlines launches updates to their AAdvantage loyalty program. Members will earn more miles when they spend more, and a new elite status level offers additional opportunities for rewards. “American Airlines is evolving AAdvantage to continue our tradition of having Read more…

Report: Hilton and Marriott Earn Highest Loyalty & Rewards Program Satisfaction

Best Rewards Programs A recent report from J.D. Power 2016 Hotel Loyalty/Rewards Program Satisfaction Report,SM reveals hotel chains having multiple brands, wide distribution networks and diverse partnerships demonstrate distinct advantages in satisfying their members. The report measures customer satisfaction by examining six factors (in order of importance): account maintenance/management (23%); ease of redeeming points/miles (22%); Read more…

Pepperidge Farm Launches Digital Rewards Program

Pepperidge Farm Rewards Program In April, Pepperidge Farm launched its first digital rewards program for consumers on PepperidgeFarmReward.com. The eight-week program rewards Pepperidge Farm® consumers with a local beauty treatment or health & wellness session when they purchase three loaves of Pepperidge Farm Farmhouse™ or Whole Grain sandwich bread between April 19 and June 19, 2016, and upload their Read more…

AT&T thanks Customer Appreciation Program

AT&T Announces Customer Appreciation Program In June, AT&T Inc. launched AT&T thanksSM, an appreciation program. AT&T thanks is a customer appreciation program – AT&T1customers2 get benefits from the start. No sign-ups. No fees. No waiting periods. “Great service goes beyond the day to day relationship we have with our customers – it also includes ways to say thank you Read more…

Marketing Channels: The Good, The Bad, and The Outdated

Survey Reveals How Small Business Owners Plan on Marketing Their Business in 2016 “Should I invest in mobile advertising or radio ads? Do I need an email marketing service if I have a digital loyalty program? How do I know if my marketing efforts are working?” These are just some of the questions that small Read more…

Building Loyalty and Engagement through Community Building

Ninety-seven percent of U.S. corporate executives say customers want an efficient—that is, fast, cost-effective and personalized—level of experience, according to a recent study by The Harris Poll and Lithium. Today’s consumer looks for experiences and connections and marketers are scrambling to find ways to create these touchpoints. For some brands, this means building customer loyalty Read more…