Customer Insight Group Loyalty Blog

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Lancôme Increases Conversions 17% with Progressive Web App

Lancôme Boosts Sales and Engagement with Progressive Web App To increase traffic and re-engagement, Lancôme launched a Progressive Web App (PWA) to deliver a fast, app-like experience on their mobile site. The beauty brand started using push notifications re-engage consumers, which has driven an 8% rise in conversion rates on recovered carts. PWA is an app-like Read more…

Marketers’ Top Investment Priorities for 2017

Marketers’ Top Investment Priorities, Strategies Being Used and Which Marketing Tactics and Channels Get Results The 2016 State of Customer Journey Marketing survey conducted by Autopilot, provides insight into how customers want to receive information that influences the buying decision. The report confirms the need for transparency and building customer relationship with both prospects and Read more…

Survey: Small Business Priorities for 2017

Attracting and Retaining Clients Top Priority for Small Businesses As small business plan for 2017, attracting and retaining clients is at the top of their list. A recent survey conducted by GetApp reveals 57.6% of small businesses say that attracting and retaining clients is the biggest priority for their business. With small business uncertainty at Read more…

Crate and Barrel’s Digital In-Store Experience Increases Sales

Crate and Barrel Introduces In-Store Tablets to Provide An Easy, More Continuous Experience and Drive Sales Crate and Barrel, retail chain specializing in housewares, furniture, and home accessories recently announced a new customer experience, Crate and Barrel Connected Store. Now customers can discover, browse, compare, and buy using in-store tablets. Using branded tablets, called MobileTotes, Read more…

Timberland Blends Physical and Digital Customer Experiences

With Timberland’s Connected Store Customers Will Be Able to Digitally and Socially Engage With Every Product In Stores Timberland, one of the world’s leading outdoor lifestyle brands, recently introduced tablets and digital installations that help customers learn more about its products at it’s Herald Square store in New York City. Through the use of customer-facing Read more…

MasterCard Launches Artificial Intelligence Bot for Consumer Banking

MasterCard’s Bot Offers New Ways to Engage and Deliver Compelling, Personalized Experiences to Consumers MasterCard recently announced that it’s planning to use artificial intelligence technology in messenger bots to allow consumers to shop via messaging platforms, manage finances and perform other transactions. According to research firm Gartner, nearly $2 billion in online sales will be performed Read more…

The Best Content to Getting Inside the Minds (or Brains) of Customers

Influence and Engage Your Consumers with the Best Content for Your Message Getting inside your consumers’ brains means knowing how your content influences and engages your consumers or how they interpret the things they see, read, and hear. The brain processes different types of content and affects a viewer’s emotions and impressions. You can use the Read more…

Lowes Uses Social Media to Drive Brand Awareness

Lowes Social Media Campaign Generates 13+ Million Impressions on Twitter Lowe’s home improvement stores launched a social media campaign that shares clever home improvement tips in six seconds. The campaign uses stop-motion and clay-like animation to demonstrate each tip. “The core to the creative on Vine is the simplicity. Vine forces brands to get very Read more…

Study: 2016 Email Marketing Metrics

Email Marketing Metrics Report to Help Marketers In a recent study by IBM Marketing Cloud, researchers analyzed various metrics including; open-rate, click-through rate, list churn and mobile metrics to help marketers see where they rank and better understand the data to help them improve their marketing programs. Key Findings Include: Non-holiday emails outperformed holiday-period messaging. Read more…

The Ultimate Cheat Sheet On Marketing To Millennials

How Millennials Spend Their Money With over 87.5 million millennials, ages 18 to 29 in the US, brands looking to attract millennials need to adjust their products and services for a generation that wants to share unique, playful, and socially conscious content. Brands like as Uber, Toms and Warby Parker are tailoring marketing efforts to Read more…