Customer Insight Group Loyalty Blog

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Marketing Study: What do Consumers Want

Study Reveals What Consumers Want From their Shopping Experience Study confirms what most retailers already know. Consumers want businesses to make it easy and convenient to buy. This includes offering advanced mobile features, flexible shipping options, and hassle free returns. A recent UPS and ComScore study revealed that consumers plan to research and purchase more frequently using Read more…

In-Store Experience Critical Part of Consumer Buying Process

Physical retail stores are still relevant! Finding from the 2015 TimeTrade report indicate that consumers are looking to the in-store experience to help them validate their final purchasing decisions. In addition, high personalization is one of the trends in retail business in 2016. The more the e-commerce is overtaking the physical shops, the more customers Read more…