• Category

    Category

Customers of the Future

Brick-and-Mortar – The Pillar of a New Retail Era By the year 2050, the number of urbanites will increase from 54% to 66% of the world’s population. People are moving away from the comforts of rural areas to the accessibility of city life. As a result the area in which we are choosing to live Read more…

Untapped Potential: Social Media Impact on Buying Journey

Retailers Fail to Leverage the Full Potential of Social Media to Enhance the Customer Journey The 2016 Customer Experience/Unified Commerce Survey reveals that 81% of retailers using social media to engage with customers indicate that their processes need improvement. “Social media provides retailers with unprecedented visibility into their customer base. It provides a venue where retailers can directly Read more…