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Was Chipotle’s Rewards Program Successful?

Chiptopia Summer Rewards was a three-month-long frequent diner program that began July 1, 2016 and ended September 30, 2016.  Chipotle Mexican Grill’s promotion was designed to reward diners for making multiple paid visits to Chipotle and using the chipotle rewards card within a given month. Chiptopia Summer Rewards offered three different status levels: Mild, Medium and Hot. Was Chiptopia Summer Rewards a Success? Read more…

Chipotle’s Frequent Diner Program: Chiptopia Summer Rewards

Chipotle Mexican Grill, Inc. unveiled its Chiptopia Summer Rewards, a three-month-long frequent diner program that begins July 1, 2016. From July through September, customers participating in Chiptopia can earn free rewards simply by eating the food they already love. Loyal customers are not only great for the revenue that they produce themselves, but also as unpaid marketers Read more…