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Research: Millennials are More Engaged in Corporate Social Responsibility

Millennials are Universally More Engaged in Corporate Social Responsibility (CSR) Efforts According to the newly released 2015 Cone Communications Millennial CSR Study  more than nine-in-10 Millennials would switch brands to one associated with a cause and two-thirds use social media to engage around CSR. “This research reiterates the significant differences in how gender, life-stage and Read more…

Cause Marketing Programs Build a Better World

The Cause Marketing Halo Awards bring clarity, innovation and best practice to light. The honor roll of finalists in the 2016 Cause Marketing Halo Awards reveals the diversity of issues companies are tackling in their efforts to do well by doing good. Equally striking are the many, very creative approaches companies and causes took at Read more…

Toys”R”Us Launches Fundraising and Awareness Campaign

Last month, the toy giant announced the launch of its brand-new ‘Play With Purpose’ fundraising and awareness campaign. In partnership with Save the Children – the mission is to provide some of the 15.5 million youth living in impoverished regions of the country with opportunities and resources to integrate purposeful play into their everyday lives; Read more…