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Research: Millennials are More Engaged in Corporate Social Responsibility

Millennials are Universally More Engaged in Corporate Social Responsibility (CSR) Efforts According to the newly released 2015 Cone Communications Millennial CSR Study  more than nine-in-10 Millennials would switch brands to one associated with a cause and two-thirds use social media to engage around CSR. “This research reiterates the significant differences in how gender, life-stage and Read more…

Toys”R”Us Launches Fundraising and Awareness Campaign

Last month, the toy giant announced the launch of its brand-new ‘Play With Purpose’ fundraising and awareness campaign. In partnership with Save the Children – the mission is to provide some of the 15.5 million youth living in impoverished regions of the country with opportunities and resources to integrate purposeful play into their everyday lives; Read more…

Consumers Buy from Companies that Care

Brands have been aligning themselves with positive causes for many years and seeing a positive impact on their bottom lines when they do so. Reports show consumers are more likely to switch brands, if comparable in price and quality, to one that supports a social cause. Consumers are also more inclined to recommend these brands. Read more…