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Was Chipotle’s Rewards Program Successful?

Chiptopia Summer Rewards was a three-month-long frequent diner program that began July 1, 2016 and ended September 30, 2016.  Chipotle Mexican Grill’s promotion was designed to reward diners for making multiple paid visits to Chipotle and using the chipotle rewards card within a given month. Chiptopia Summer Rewards offered three different status levels: Mild, Medium and Hot. Was Chiptopia Summer Rewards a Success? Read more…

Who’s Driving Loyalty Program Enrollment Right Now?

5 Best Practices for Driving Enrollment and Registration Loyalty Program Step One: Sign up new members. Whether that’s at the launch of a program or somewhere farther down the line, enrolling new members is at the top of any loyalty program’s “to-do” list. Here are five best practices to drive program enrollment and registration. Include Read more…