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10 Tips to Build Customer Loyalty

Providing great customer service will help your business build customer loyalty. The benefits are obvious — loyal customers tend to purchase more frequently, are brand advocates who freely recommend your business to others, and it costs less to sell to them. Understanding how to keep your customers happy is the key to building customer loyalty. Read more…

7 Secrets of Loyalty Marketing

Characteristics of the Most Successful Loyalty Programs Do you know the secrets to creating a loyalty program that pays? This presentation reveals why loyalty marketing works, and you’ll discover skills, tools, and techniques you can apply to address specific challenges your company faces. Learn the best practices you need to ensure the success of your Read more…

Crate and Barrel’s Digital In-Store Experience Increases Sales

Crate and Barrel Introduces In-Store Tablets to Provide An Easy, More Continuous Experience and Drive Sales Crate and Barrel, retail chain specializing in housewares, furniture, and home accessories recently announced a new customer experience, Crate and Barrel Connected Store. Now customers can discover, browse, compare, and buy using in-store tablets. Using branded tablets, called MobileTotes, Read more…

The Best Content to Getting Inside the Minds (or Brains) of Customers

Influence and Engage Your Consumers with the Best Content for Your Message Getting inside your consumers’ brains means knowing how your content influences and engages your consumers or how they interpret the things they see, read, and hear. The brain processes different types of content and affects a viewer’s emotions and impressions. You can use the Read more…

Customers of the Future

Brick-and-Mortar – The Pillar of a New Retail Era By the year 2050, the number of urbanites will increase from 54% to 66% of the world’s population. People are moving away from the comforts of rural areas to the accessibility of city life. As a result the area in which we are choosing to live Read more…

The Ultimate Cheat Sheet On Marketing To Millennials

How Millennials Spend Their Money With over 87.5 million millennials, ages 18 to 29 in the US, brands looking to attract millennials need to adjust their products and services for a generation that wants to share unique, playful, and socially conscious content. Brands like as Uber, Toms and Warby Parker are tailoring marketing efforts to Read more…

Enterprise Rental Updates Loyalty Program

Travel Agents Get Richer Rewards With the Cash-In-Club Enterprise Holdings Inc. has restructured its “Cash-In Club” loyalty rewards program to give travel agents a better user experience and new opportunities to earn incentives. In addition to a rebranded website that’s optimized for mobile use, Cash-In Club members also can enjoy new rewards opportunities via email, as Read more…

BP Loyalty Members Use Visa Cards for Purchases and Earn Rewards

BP Driver Rewards Program Updated BP and Visa® have teamed up to deliver a convenient, one-swipe solution at the pump for BP Driver Rewards members. Members of BP’s loyalty program now have the ability to link an eligible Visa payment card to their BP Driver Rewards account. This new functionality allows loyalty members to use Read more…

Nintendo Revamps My Nintendo Rewards Program

Nintendo’s new My Nintendo rewards program launched last month, replacing the Club Nintendo rewards program that was discontinued earlier this year. My Nintendo rewards will be separated into two different tiers: Gold Points (received from buying Nintendo games, consoles and digital content), and Platinum points that you’ll get from logging into your “My Nintendo” account, Read more…

What are the Benefits of a Loyalty Program

Click on loyalty infographic to view full size.   Justifying a Loyalty Program Is a customer loyalty program right for your marketing strategy? Customer loyalty programs are designed to retain customers and improve the overall customer relationship — and for that, they work very well. A recent Experian study shows, 75% of U.S. companies with Read more…