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Lowes Uses Social Media to Drive Brand Awareness

Lowes Social Media Campaign Generates 13+ Million Impressions on Twitter Lowe’s home improvement stores launched a social media campaign that shares clever home improvement tips in six seconds. The campaign uses stop-motion and clay-like animation to demonstrate each tip. “The core to the creative on Vine is the simplicity. Vine forces brands to get very Read more…

Study Answers Questions on Value of Loyalty Program Members

Members of retailers’ customer loyalty programs generate between 12 percent and 18 percent more revenue for retailers than do customers who are not members of the loyalty programs, according to new research from Accenture Interactive. This key finding was based on a survey of retailers across specialty, big-box, department, drug and convenience stores in the United States. The Accenture Read more…

INFOGRAPHIC: Psychology Behind Brand Loyalty

Developing Brand Loyalty A brand is more than just the design of your marketing materials. It’s a mix of expectations, memories, stories and relationships and a marketing strategy that successfully plays the emotion card is the key to building brand loyalty. Effective brands have a strong identity that consumers can relate to. Much of this Read more…

Study: Retail Trends and Consumer Preferences that Impact Retail Sales

Recent Study Reveals What Consumers Value Most and How Retailers Can Meet Their Needs Today retailers are constantly looking for was to drive loyalty and increase sales. A recent report from Synchrony Financial reveals new retail trends that keep consumers happy and retailers growing. The study tracked existing and emerging trends impacting both the retail Read more…

Whole Foods Rolling Out New Pilot Rewards Program

The New Whole Foods Rewards Program Offers a Number of Rewards Whole Foods Market recently announced that Dallas-Fort Worth is the newest test market for the company’s rewards program. Shoppers in the Dallas-Fort Worth area can now register for the program and enjoy all of the perks of they new rewards program. Whole Food’s Rewards Read more…

American Airlines Announces Changes To Their Loyalty Program

American Airlines AAdvantage Loyalty Program Updates   Earning miles and elite status are changing as American Airlines launches updates to their AAdvantage loyalty program. Members will earn more miles when they spend more, and a new elite status level offers additional opportunities for rewards. “American Airlines is evolving AAdvantage to continue our tradition of having Read more…

Jo-Ann Fabric Leveraging Ibotta to Create Personalized Shopping Experiences Based on Brand Loyalty

Jo-Ann Fabric’s Partners with Ibotta to Offer Cash Back on Purchases at all Retail Locations Ibotta, the leading mobile shopping app that pays consumers cash back on their everyday purchases, has partnered with Jo-Ann Fabric and Craft Stores®, the nation’s leading fabric and crafts specialty retailer, to offer cash-back rebates on in-store purchases. The multi-year Read more…

Memebox Earns Strong Brand Loyalty Through Digital Content

Memebox, Reshapes Retail Landscape with “Digital First” Approach Memebox, the fastest growing beauty brand in the world, recently announced that it has closed $65.95 million in Series C funding led by new global investor Formation Group and previous investors Goodwater Capital and Pejman Mar Ventures. The latest round brings the company’s total funding to nearly Read more…

Building Loyalty and Engagement through Community Building

Ninety-seven percent of U.S. corporate executives say customers want an efficient—that is, fast, cost-effective and personalized—level of experience, according to a recent study by The Harris Poll and Lithium. Today’s consumer looks for experiences and connections and marketers are scrambling to find ways to create these touchpoints. For some brands, this means building customer loyalty Read more…

Members of Ulta’s Rewards Program Drive 80% of Sales

Ulta’s Loyalty Programs Helps Boost Sales The beauty brands loyalty program has over 16 million active members which helps drive well over 80% of the beauty retailer’s sales, according to CEO, Mary Dillon. “Our store associates are doing a fantastic job converting guests to loyalty members and they achieved a significant increase in conversion, leading Read more…