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Millennial Research: Factors Driving US Millennials Brand Disloyalty

67 % of millennials changed brands in the last year according to a survey by YouGovnd and supply chain commerce cloud provider GT Nexus. Although this clear lack of brand loyalty among 18-34 year-olds is intriguing, the truly stunning finding of this study is the cause of their disloyalty. Factors that Drive Millennials’ Brand Disloyalty Read more…

Study Answers Questions on Value of Loyalty Program Members

Members of retailers’ customer loyalty programs generate between 12 percent and 18 percent more revenue for retailers than do customers who are not members of the loyalty programs, according to new research from Accenture Interactive. This key finding was based on a survey of retailers across specialty, big-box, department, drug and convenience stores in the United States. The Accenture Read more…

INFOGRAPHIC: Psychology Behind Brand Loyalty

Developing Brand Loyalty A brand is more than just the design of your marketing materials. It’s a mix of expectations, memories, stories and relationships and a marketing strategy that successfully plays the emotion card is the key to building brand loyalty. Effective brands have a strong identity that consumers can relate to. Much of this Read more…

Jo-Ann Fabric Leveraging Ibotta to Create Personalized Shopping Experiences Based on Brand Loyalty

Jo-Ann Fabric’s Partners with Ibotta to Offer Cash Back on Purchases at all Retail Locations Ibotta, the leading mobile shopping app that pays consumers cash back on their everyday purchases, has partnered with Jo-Ann Fabric and Craft Stores®, the nation’s leading fabric and crafts specialty retailer, to offer cash-back rebates on in-store purchases. The multi-year Read more…

Millions Favor a Single Credit Card for at Least 10 Years

25 million credit cardholders haven’t changed their go-to credit card in at least 10 years and another 20 million have never changed it, according to a new CreditCards.com report. The competition among credit card issuers is hotter than ever, said Matt Schulz, CreditCards.com’s senior industry analyst. That is great news for consumers and has led Read more…

Nintendo Revamps My Nintendo Rewards Program

Nintendo’s new My Nintendo rewards program launched last month, replacing the Club Nintendo rewards program that was discontinued earlier this year. My Nintendo rewards will be separated into two different tiers: Gold Points (received from buying Nintendo games, consoles and digital content), and Platinum points that you’ll get from logging into your “My Nintendo” account, Read more…