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BP Scores Big with Real-time Loyalty Redemption

Following a successful pilot, BP is rolling out real-time, point-of-sale redemption as part of the Driver Rewards loyalty program . In the pilot program, more than 7,000 BP gas stations across the United States used FIS Premium Payback™ technology to allow consumers to redeem rewards points for real-time discounts using just a single swipe of their Read more…

BP Updates Driver Rewards Loyalty Program

In May, BP launched a simpler Driver Rewards loyalty program. Motorists now can choose from three different cards, and BP-branded retailers now have an easier, more cost-effective program to manage. “We’re proud to kick off the summer driving season with this updated BP Driver Rewards program, which we believe will please consumers and enable our Read more…