• Category

    Category

Overcome Poor Loyalty Program Performance

Is it Time to Update Your Loyalty Program? We know how it is. You’ve launched your customer loyalty program and watched it go through ups and downs and now you’re at a crossroads. Where do you go from here? There are many paths you can take to overcome poor results and engage members. The good Read more…

Was Chipotle’s Rewards Program Successful?

Chiptopia Summer Rewards was a three-month-long frequent diner program that began July 1, 2016 and ended September 30, 2016.  Chipotle Mexican Grill’s promotion was designed to reward diners for making multiple paid visits to Chipotle and using the chipotle rewards card within a given month. Chiptopia Summer Rewards offered three different status levels: Mild, Medium and Hot. Was Chiptopia Summer Rewards a Success? Read more…

American Airlines Announces Changes To Their Loyalty Program

American Airlines AAdvantage Loyalty Program Updates   Earning miles and elite status is changing as American Airlines launches updates to their AAdvantage loyalty program. Members will earn more miles when they spend more, and a new elite status level offers additional opportunities for rewards. “American Airlines is evolving AAdvantage to continue our tradition of having Read more…

Report: Hilton and Marriott Earn Highest Loyalty & Rewards Program Satisfaction

Best Rewards Programs A recent report from J.D. Power 2016 Hotel Loyalty/Rewards Program Satisfaction Report,SM reveals hotel chains having multiple brands, wide distribution networks, and diverse partnerships demonstrate distinct advantages in satisfying their members. The report measures customer satisfaction by examining six factors (in order of importance): account maintenance/management (23%); ease of redeeming points/miles (22%); Read more…