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Survey: B2B Digital Marketing

A recent survey revealed successful digital marketing requires financial investment, tactical proficiency and strategic efficacy. However the “2016 State of B2B Digital Marketing” survey from Ascend2 and Marketo shows 39% of respondents cited a lack of internal skills and training as the most significant barrier, and 36% said a lack of effective strategy was a Read more…

Study: Reveals Email Marketing Best Practices for 2016

Email Marketing Best Practices Revealed SendGrid revealed the results of a study analyzing consumer behavior during Black Friday and Cyber Monday 2015. The data was collected between November 1 and December 7, 2015, spanning over three billion emails sent. The findings include: Offering a discount in the subject line is popular, but is not correlated Read more…

New Data: Insights into the Evolution of Email Marketing

Pulse on Email Marketing Landscape: Benchmarks 2015 Assessments, 2016 Predictions Campaigner® announced the results of its marketing trends survey, detailing key industry insights and identifying specific areas of focus for 2016. Findings signal a shifting and dynamic ecosystem for marketers, as their tools, strategies and responsibilities continue to evolve with technology. Advances in social media Read more…

6 Email Marketing Tips for 2016

If there’s one thing you can’t take for granted in your marketing campaign, it’s emailed. The Direct Marketing Association found that 66% of all customers made online purchases because of email marketing messages. Almost 75% of all marketers say that email marketing is core to their business, and all indications suggest that email is becoming Read more…