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Customers of the Future

Brick-and-Mortar – The Pillar of a New Retail Era By the year 2050, the number of urbanites will increase from 54% to 66% of the world’s population. People are moving away from the comforts of rural areas to the accessibility of city life. As a result the area in which we are choosing to live Read more…

Sephora Leveraging Loyalty Data to Drive Sale

Sephora Using Loyalty Data to Reach New Customers The beauty brand is tapping their customer data and data from their loyalty program to reach first time customers and loyal client. Building an Optimization Culture Sephora is currently dipping its toes into big data visualization, with the help of new technologies that simplify processes for the Read more…

Keep That Customer

How to Keep Customers Coming Back Again and Again Obviously, all marketers want happy customers who come back again and again. But what is the secret to retaining and building positive customer relationships and brand loyalty? The secret to a happy customer is marketing data integration coupled with real-time data. We are all aware that Read more…

Five Best Practices to Energize Your Loyalty Program

Is Your Loyalty Program Reaching its Potential? Loyalty programs can be a great way to incentivize long-term customer relationships. Recent research has shown the presence of a loyalty program can make a significant impact on customer buying decisions in a wide variety of contexts: 64% of loyalty members are willing to switch brands to maximize Read more…

7-Eleven Leverages Loyalty Program to Collect Customer Insight

7-Eleven, Inc. wants its customers to drink up … because the more often they do, the more FREE coffee, Big Gulp®, Slurpee® and Chillers® drinks they’ll earn. In 2014, 7-Eleven launched the 7-Eleven mobile app, 7Rewards, an expanded customer loyalty platform that rewards customers with a free beverage for every six cups purchased. To participate Read more…