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7-Eleven Leverages Loyalty Program to Collect Customer Insight

7-Eleven, Inc. wants its customers to drink up … because the more often they do, the more FREE coffee, Big Gulp®, Slurpee® and Chillers® drinks they’ll earn. In 2014, 7-Eleven launched the 7-Eleven mobile app, 7Rewards, an expanded customer loyalty platform that rewards customers with a free beverage for every six cups purchased. To participate Read more…