SourceGas Taps Customer Insight Group for Social Media Expertise

Contact Information: Mary Shaw 303.422.9758
Customer Insight Group, Inc.

Denver, January 1, 2012 — Sallie Burnett, President of Customer Insight Group, a leading strategic marketing consulting firm that helps companies engage, keep and grow profitable customer relationships, recently announced the addition of SourceGas to its growing client roster.

When SourceGas approached Customer Insight Group, their first challenge was to convince senior management of the value of social media and how it could be leveraged to support their business objectives. “We helped them build a business case and showed how social media could be used to monitor customers, build awareness and increase business,” explains Burnett. “For a company that seeks to open up a dialogue with their customers for everything from career recruitment to customer service matters, social media was a natural fit for SourceGas’ overall marketing strategy.”

SourceGas distinguishes themselves in many ways including their dedication to customer service and their goal of operating more efficiently while controlling rising energy costs. Customer Insight Group helped set up their social media presence and gave them the necessary tools for ongoing monitoring, management and customer engagement. In addition, Customer Insight Group ensured that these new channels were consistent with their overall branding efforts, so the result was seamless integration across all channels.

“Sallie and her team at Customer Insight Group have been instrumental in helping us create and develop our social media presence,” explained SourceGas Advertising and Marketing Manager, Debbie Williams. “Thanks to Customer Insight Group, we felt that we have enhanced our customer service and started social media on the right foot. Sallie’s team provided the expertise and insight to truly help us understand the big picture.”


Customer Insight Group is a leading strategic marketing consulting firm that helps companies engage, keep and grow profitable customer relationships. Their expertise lies in helping companies assess and improve customer strategy to achieve measurable business objectives. Services include: comprehensive loyalty audits, social media customer engagement programs and innovative loyalty programs. Visit for more information.


SourceGas is a natural gas local distribution utility headquartered in Lakewood, Colorado. SourceGas and its affiliates serve nearly 410,000 customers and operate 17,940 miles of distribution, gathering and transmission pipeline, as well as storage facilities, in Arkansas, Colorado, Nebraska and Wyoming. SourceGas and its affiliates also provide gas transportation, in-home HVAC and appliance service and sales, as well as gas commodity sales services to its natural gas customers. Visit for more information.