Sallie Burnett Presents at the First Digital Marketing Summit at the Daniels College of Business

Contact Information: Mary Shaw 303.422.9758
Customer Insight Group, Inc.

Denver (August 1, 2012) — Sallie Burnett, President of Customer Insight Group, a leading strategic marketing consulting firm renowned for its ability to help companies engage, keep and grow profitable customer relationships, will be a featured presenter at the Digital Marketing Summit: “Up Your Digital Game,” Friday, August 24, from 7:30 a.m., to 2:00 p.m. at the Daniels College of Business. The Summit is being combined with the prestigious DU Marketing Roundtable that has long been heralded as a resource for inspiration and insight into the latest marketing developments.

Sallie’s expertise in the field of social media marketing and her strategic approach to the ever-changing landscape of customer communication, along with her current status as a Daniels Faculty member in the subject of digital marketing, made her an obvious choice to present at this exploration of digital marketing.

“Rapid changes in search and social media technology have put customers (and their highly influential virtual networks) at the helm,” explains Burnett. “This raises the bar for marketers and demands that we look at new ways technology is allowing us to engage with our customers.” Sallie’s session, Digital Consumer: Engaging with your digital audience, will help prepare marketers for the new challenges and opportunities ahead, while laying the foundation for a successful social media strategy that facilitates collaborative experiences and dialogue that customers value, and ultimately increases your revenue.

How to Create a Digital Marketing Strategy

In preparation for this comprehensive half-day event dedicated to digital marketing, Daniels College of Business has assembled marketing executives from a variety of sectors, renowned educators in digital marketing and well-respected marketing thought leaders to share their insights and practical success stories on getting the most out of a digital investment. The Marketing Roundtable: Digital Success Stories will explore the tips and traps of integrating digital marketing into an overall marketing strategy, while the Digital Marketing Summit will help marketers “Up Their Digital Game” in an examination of three key areas of digital marketing success: Consumer, Mobile Technology and Social Media in Business.

Download the digital marketing event’s infographic


Customer Insight Group is a leading strategic marketing consulting firm that helps companies engage, keep and grow profitable customer relationships. Their expertise lies in helping companies assess and improve customer strategy to achieve measurable business objectives. Services include: comprehensive loyalty audits, social media marketing, customer engagement programs and innovative loyalty programs.