Sallie Burnett Named Direct Marketer of the Year

For more information please contact:
Sallie Burnett, Customer Insight Group, Inc.
303.422.9758
 
 
The DMA Marketer of the Year award honors an individual who has contributed to direct marketing excellence in the last 12 months, and has exemplified outstanding contributions to the direct marketing profession, to the Rocky Mountain Direct Marketing Association, and to the larger community. The award recognizes the achievement, innovation, and leadership of a company whose work represents the very best in marketing directly.
 
Burnett is very active in the Denver and the national direct marketing community. Working across the full array of digital and direct channels, she gives workshops and seminars at the Online Market World, Association of National Advertisers, National Center for Database Marketing Conference, National Retail Federation Conference on CRMRetail, the Retail Advertising & Marketing Association Conference, DU Marketing, Roundtable, Rocky Mountain Direct Marketing Association DM Days, Network Affiliates Annual Convention, Customer Relationship Management Conference, and Regis University.
 
Burnett is also an adjunct professor at Daniels College of Business. Daniels College of Business is in the top 15 percent of undergraduate programs and the top five percent of graduate programs among the approximately 550 business schools accredited by the Association to Advance Collegiate Schools of Business. Burnett uses her strategic, analytic, digital and creative marketing experience, to provide graduate and undergraduate students with a "real world" digital marketing curriculum.
 
ABOUT CUSTOMER INSIGHT GROUP, INC.
 
Customer Insight Group is a strategic marketing company that uses customer information to help its clients engage in successful and profitable long-term relationships with each and every customer. It provides marketing strategy, customer research, data analysis, program development, implementation and refinement of customer-centric programs including: loyalty, social media, customer engagement, retention, win-back and new customer acquisition.
 
Customer Relationships — Engage.Keep.Grow.
 
For more information about Customer Insight Group, visit http://www.customerinsightgroup.com or contact Sallie Burnett, president/CEO of Customer Insight Group, 6711 Secrest Circle, Arvada, CO 80007, (303) 422-9758; Fax (866) 611-7363, or sallie@customerinsightgroup.com.

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  • sallieburnett Only 36% of consumers received a reward or promotion that made them come back to the store. Are your program benefits compelling?
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  • sallieburnett 44% of consumers had a negative experience with loyalty program. Wow! Audit program to improve your customer's experience. #loyaltymarketing

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