Denver, CO, July 22-2009 — Sallie Burnett, the president and chief executive officer of Customer Insight Group, Inc. and marketing professor at Daniels College of Business will be included in the National Retail Federations (NRF) Retail Reference Center's AMAC Peer Review Group. Customer Insight Group is a strategic marketing company that helps companies improve the return on their marketing investment by developing and executing high-performing acquisition, loyalty, upgrade and retention programs.

 

Mrs. Burnett uses her 19 years of strategic, analytic, digital and creative marketing know-how to help clients grow profitable, long-term relationships with their customers. Retail client experience includes: A&P, The Bon Ton, Dick’s Sporting Goods, Einstein Bros. Bagels, Edwin Watts Golf, GE Consumer Finance, The Great Indoors, Gottschalks, Helzberg Diamonds, HSBC, Kohl’s, La-z-boy, MCI, Mervyn’s, Network Affiliates, Payless ShoeSource, Pier 1 Imports, Proflowers.com, Regis University, Ruby Tuesday, S&K Menswear, The San Francisco Music Box, Spencer Gifts, Swiss Colony, Tommy Hilfiger, Ulta as well as various other leading companies.

 

Burnett has lectured, attended and participated in numerous professional conferences and workshops related multi-channel CRM. She is a digital Marketing expert and thought leader, Content Chair for Online Marketing World national conference, presenter and moderator at Online Market World for topics including email, viral marketing, affiliate marketing, multi-channel loyalty marketing, customer analytics and planning process. CRM and loyalty expert and thought leader, presenter at the Association of National Advertisers, National Center for Database Marketing Conference, National Retail Federation Conference on CRMRetail, the Retail Advertising & Marketing Association Conference, DU Marketing, Roundtable, Rocky Mountain Direct Marketing Association DM Days, Network Affiliates Annual Convention, Customer Relationship Management Conference, and Regis University.

 

The NRF Associate Member Advisory Council will manage the AMAC Peer Review Program, which designates appropriate, educational and non-promotional information for the resource center. Members can browse or search by category with the site also featuring special icons to distinguish NRF’s original research and AMAC Peer Reviewed items.

 

The National Retail Federation is the world's largest retail trade association, with membership that comprises all retail formats and channels of distribution including department, specialty, discount, catalog, Internet, independent stores, chain restaurants, drug stores and grocery stores as well as the industry's key trading partners of retail goods and services. NRF represents an industry with more than 1.6 million U.S. retail establishments, more than 24 million employees - about one in five American workers - and 2008 sales of $4.6 trillion. As the industry umbrella group, NRF also represents more than 100 state, national and international retail associations. www.nrf.com

 

Customer Insight Group is a strategic marketing company that uses customer information to help its clients engage in successful and profitable long-term relationships with each and every customer. It provides marketing strategy, customer research, data analysis, program development, implementation and refinement of customer-centric programs including: loyalty, social media, customer engagement, retention, win-back and new customer acquisition.

 

Customer Relationships — Engage.Keep.Grow.

 

For more information about Customer Insight Group, visit http://www.customerinsightgroup.com or contact Sallie Burnett, president/CEO of Customer Insight Group, 6711 Secrest Circle, Arvada, CO 80007, (303) 422-9758; Fax (866) 611-7363, or sallie@customerinsightgroup.com.