Sallie Burnett Clues in Marketers on Social Media Success Over Lunch

Contact Information: Mary Shaw 303.422.9758
Customer Insight Group, Inc.

Denver (August 15, 2012) — Sallie Burnett, President of Customer Insight Group, a leading strategic marketing consulting firm renowned for its ability to help companies engage, keep and grow profitable customer relationships, will be a featured speaker at a Lunch Brown Bag on Tuesday, August 28, from 11:30 a.m., to 1:00 p.m. at the Denver Metro Chamber of Commerce. She will enlighten this audience of local business owners and marketing professionals on what marketers must know to maximize results of social media.

Secrets to Successful Social Media Campaigns

Sallie’s expertise in the field of social media and relationship marketing and her strategic approach to the ever-changing landscape of customer communication, make her a clear choice to present at this informative exploration of social media and how business owners today can leverage it to drive business. In addition to her business focus, Sallie serves as an adjunct professor at Daniels College of Business.

“It’s time to start leveraging social media to turn users into customers,” explains Burnett. “Social media is a constantly evolving channel that can make a significant difference in driving results for businesses of all sizes.”

Sallie will share how other successful companies are using social media to build relationships with customers and show how social media initiatives can help set you apart from your competition. In addition, attendees will learn how to define their social media strategy and create a plan for communicating and engaging with customers. Finally, participants will learn how to quantify key performance indicators and define what social media success truly looks like for their individual business goals.

Interested participants can register for this event “What Marketers Must Know to Maximize Results of Social Media” at; under Seminars/Brown Bag Series.


Customer Insight Group is a leading strategic marketing consulting firm that helps companies engage, keep and grow profitable customer relationships. Their expertise lies in helping companies assess and improve customer strategy to achieve measurable business objectives. Services include: comprehensive loyalty audits, social media customer engagement programs and innovative loyalty programs.