resource library
Thank you for visiting Customer Insight Group's library. We offer you quick and easy links to the information you need to implement customer-centric strategies. Explore these valuable resources for industry trends, CRM-relevant advice, case studies, tips, news stories, industry research, and more. If you would like to contribute information to the library, please e-mail us at info@customerinsightgroup.com.
articles and whitepapers
- Loyalty Report
- Loyalty Quest: Understanding What Customers Want
- Does Loyalty Really Exist?
- Customer Centricity: Beyond the Theory
- Customer Knowledge as the Wellspring of Innovation
- Improving Your Odds of CRM Success
- Loyalty Program: Time for a Refresh
blogs
crm sites
- 1to1.com, www.1to1.com
- Customer Think, www.customerthink.com
- Destination CRM, www.destinationCRM.com
- My Customer, www.mycustomer.com
industry research
- AMR Research, www.amrresearch.com
- Forrester Research, www.forrester.com
- Gartner, www.gartner.com
publications
- Catalog Success, www.catalogsuccess.com
- Direct, www.directmag.com
- DMNews, www.DMNews.com
- Internet Retailer, www.internetretailer.com
- Target Marketing, www.targetmarketingmag.com
other resources
- US Postal Service Zip+4 lookup, www.infospace.com
- United States Post Office, www.usps.com
trade associations
- American Management Association, www.amanet.org
- American Marketing Association, www.marketingpower.com
- American Marketing Association-Colorado Chapter, www.colorado.marketingpower.com
- Association For The Advancement of Relationship Marketing, www.aarm.org
- Business Marketing Association (BMA), www.marketing.org
- BMA Colorado Chapter, www.bmacolorado.org
- Direct Marketing Association, www.the-dma.org
- eMarketing Association, www.emarketingassociation.com
- Marketing Research Association, www.mra-net.org
- National Retail Federation, www.nrf.com
- Retail Advertising and Marketing Association (RAMA), www.rama-nrf.org
- Rocky Mountain Direct Marketing Association, www.rmdma.org
- Shop.org (The Network for Retailers Online), www.shop.org