presentations

Do you need a customer strategy expert for an upcoming event? Customer Insight Group is available for keynotes, presentations, webinars and internal customer relationship workshops.

Speaker topics include, but are not limited to:

profiting from improving customer relationships: After close to a decade of focus on companies developing integrated CRM databases to manage the customer relationship across multiple touch points, it's now time to recognize the opportunity cost of not using this customer insight to improve the customer relationship.

This seminar is designed to help companies maximize the value of every customer relationship. We'll discuss recent research on what consumers think about marketing and its influence on their marketplace, interaction and purchase decisions. We'll outline the four steps that provide a framework of collaboration, respect and rapport what will help reverse trends in marketing resistance and build customer trust and loyalty.

Why this information is so important to your organization?

A crisis in consumer confidence requires we deliver on the promise of one-to-one and change how we communicate and relate with consumers. Fifty-nine percent of consumers complain that nothing has changed and they are still at the mercy of marketers and advertisers. Seventy percent of consumers say that reciprocity is an important factor in their decision on where they shop. Fifty-two percent of consumers wish for less marketing and advertising.

turning data into profit: Customer insight is a company's most valuable asset and, like any asset, you need to manage it like an investment. Our experts will give an overview of innovative analytics and present case studies of how leading organizations are identifying critical data, deriving insight through analysis, developing interaction strategies that leverage insight and continually gathering customer feedback to maintain a competitive advantage. You will leave this session with actionable ideas you can implement immediately to improve your business.

it's not how many customers you have, but what they are worth: The challenge and the opportunity are in identifying and understanding the gap between customer value and customer potential and applying this insight to optimize your return on investment. This presentation will provide proven techniques and strategies to quantify customer value — creating a complete and actionable understanding of not just the depth, but also the breadth of customer relationships — how entrenched that customer is with you and how extensive the relationship. Armed with that insight, we will provide actionable strategies and tactics you can implement at your company to maximize customer value.

powerful direct marketing techniques to increase your sales and profits: Virtually every company promotes itself through the mail. Some use it well, some not so well. But few use it as much or as profitable as they could. Did you know?

  • People interact with their mail, in a way, with the businesses that send it. Eighty percent of consumers are engaged in the mail they receive. People rely on the mail to help plan their day and to make decisions. Fifty-seven percent of households expect that their purchase decisions will be affected by the mail in the next daily delivery.
  • Studies have shown that previous clients are five to six times more likely to respond to your advertising than new prospects.
  • It costs six to nine times more to acquire a client than to keep present client.

This seminar will give you the insight, background research, direct mail techniques, and ideas to increase your response rates, sales and bottom-line profits. You will learn:

  • Why direct mail works.
  • When to use it.
  • How important the list, creative and offer is in maximizing results.
  • Actionable direct mail strategies that you can integrate with existing advertising to increase response rates, sales and profits.
  • Key analysis and measurement metrics.

professional speaking credits

Our teams of dynamic experts have used their expertise and energy to give presentations that make lasting impressions. The following is a list of some of the venues:

  • Customer Relationship Management Conference (CRMC)
  • Customer Relationship Management Conference (CRMRetail)
  • National Home Furnishing Association (NHFA)
  • National Center for Database Marketing (NCDM)
  • Online Market World
  • Retail Advertising Conference (RAC)
  • Rocky Mountain Direct Marketing Association DM Days
  • Network Affiliates Semi-Annual Conference