News Room

 

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Where you get the latest news, events and insights from Customer Insight Group’s own leading experts on how to improve your business performance through your people. Listed below is an archive of press releases from the last calendar year though today.

 

Customer Insight Group Shares How to Turn Passive Members into Engaged, Profitable, Loyal Customers.

Customer Insight Group, an industry leader in customer rewards programs and loyalty programs, shares how to solve marketers biggest problems with attracting new members long after the initial loyalty program launch has ended.

 

Customer Insight Group Shares How to Overcome The Loyalty Program Participation Slump

Customer Insight Group, an industry leader in customer rewards programs and loyalty programs, shares how to solve marketers biggest problems with turning passive members into engaged, profitable, loyal customers.

 

Customer Insight Group Reveals Three Strategies to Optimize Loyalty Program Results

Customer Insight Group, Inc., an industry leader in customer loyalty and reward programs, reveals three strategies that loyalty marketers can use so their loyalty program works harder, achieves sales and profitability goals and keeps their customers out of their competitors’ reach.

 

SourceGas Taps Customer Insight Group for Social Media Expertise

Sallie Burnett, President of Customer Insight Group, a leading strategic marketing consulting firm that helps companies engage, keep and grow profitable customer relationships, recently announced the addition of SourceGas to its growing client roster.

 

Social Media Outlook Webinar Series

Colorado-area marketers can start their social media efforts on the right foot in 2012, thanks to a new webinar series being present by Sallie Burnett, President of Customer Insight Group, a leading strategic marketing consulting firm that helps companies engage, keep and grow profitable customer relationships.

 

Facebook Pocket Guide Ideal for Overwhelmed Marketers

For companies ready to dive into the popular social media channel Facebook, but aren’t sure how to do it, Colorado-based Customer Insight Group, a leading strategic marketing consulting firm that helps companies engage, keep and grow profitable customer relationships, has published their Facebook Pocket Guide online.

 

Customer Insight Group Releases Social Media Infographics

Companies looking to get a grasp on the state of social media right now will have a new set of visual aids to help them get the big picture thanks to Colorado-based Customer Insight Group, a leading strategic marketing consulting firm that helps companies engage, keep and grow profitable customer relationships.

 

Customer Insight Group Releases Loyalty Marketing Infographic

Companies looking to better understand the value that a loyal customer can bring to their business will have a new visual aid to help them get the big picture thanks to Colorado-based Customer Insight Group, a leading strategic marketing consulting firm that helps companies engage, keep and grow profitable customer relationships.

 

Sallie Burnett Presents at Digital Marketing Summit

Sallie Burnett, President of Customer Insight Group, a leading strategic marketing consulting firm renowned for its ability to help companies engage, keep and grow profitable customer relationships, will be a featured presenter at the Digital Marketing Summit: “Up Your Digital Game,” Friday, August 24, from 7:30 a.m., to 2:00 p.m. at the Daniels College of Business. The Summit is being combined with the prestigious DU Marketing Roundtable that has long been heralded as a resource for inspiration and insight into the latest marketing developments.

 

Sallie Burnett Clues in Marketers on Social Media Success Over Lunch

Sallie Burnett, President of Customer Insight Group, a leading strategic marketing consulting firm renowned for its ability to help companies engage, keep and grow profitable customer relationships, will be a featured speaker at a Lunch Brown Bag on Tuesday, August 28, from 11:30 a.m., to 1:00 p.m. at the Denver Metro Chamber of Commerce. She will enlighten this audience of local business owners and marketing professionals on what marketers must know to maximize results of social media.

 

Sallie Burnett Shares Customer Loyalty Insight at the RDO Annual Conference

Sallie Burnett, President of Customer Insight Group, a leading strategic marketing firm renowned for its ability to help companies engage, keep and grow profitable customer relationships, will be a featured presenter at the 2012 Resort Development Organization (RDO) annual conference in London, September 23-25. She will enlighten this audience of professionals within the European timeshare and fractional industries on Loyalty: The Ties That Bind.

 

Boulder B2B Marketers Discover How to Wield the Power of Social Media

When 52% of US small businesses don’t feel other businesses are marketing to them effectively, and 46% feel they’re being “sold” to instead of “spoken” to, it might be time to integrate social media into your B2B strategy. Sallie Burnett, President of Customer Insight Group, a leading strategic marketing firm renowned for its ability to help companies engage, keep and grow profitable customer relationships, will enlighten members of the Boulder Marketing Group at their October 25 meeting with insight into why B2B marketers still struggle with social media, and provide answers and direction on how they can use social media to meet their specific B2B goals.

 

Small Businesses Learn How to Overhaul Their Loyalty Program

Sallie Burnett, President of leading strategic marketing firm, Customer Insight Group, will present a three-hour seminar at the Denver Metro Small Business Development Center, November 28, 2012, from 9:00 a.m. – 12 noon, where she will enlighten this audience of business owners and executives on how to strengthen their customer relationships to ultimately impact their bottom line and future growth.

 

Green Industry Gains Insight Into Loyalty Marketing

Sallie Burnett, President of leading strategic marketing firm Customer Insight Group, will present a Loyalty Marketing Workshop to attendees at the ProGreen Expo on Thursday, January 17 on how to strengthen their customer relationships to ultimately impact their bottom line and future growth.

 

Small Businesses Learn How to Wield the Power of Social Media

Small businesses juggle a lot, and if they haven’t included social media yet into their daily juggling routine, then it’s time to make a change. Sallie Burnett, President of Customer Insight Group, a leading strategic marketing firm renowned for its ability to help companies engage, keep and grow profitable customer relationships, will show members of the Denver Metro Small Business Development Center how to get off to a good start with their social media plans at a February 14 brown bag luncheon at the Denver Metro Area Chamber of Commerce in downtown Denver.

 

The Next Generation's Leaders Discover the World of Social Media

The leaders of tomorrow are busy learning about social media today from Sallie Burnett, President of Customer Insight Group, a leading strategic marketing firm renowned for its ability to help companies engage, keep and grow profitable customer relationships. She will present a comprehensive look at social media to a gathering of students from the Denver Youth Leadership organization of Jefferson County on Thursday, January 16 in Lakewood, CO.

 

Social Media Trends That Will Shape 2014

2013 was known as the year of changes: Google and Facebook’s algorithm updates, Twitter’s IPO announcement. Facebook also introduced a mobile ads platform. We also saw social media diversification with new networks like Pinterest, Vine, Snapchat, and Instagram carving at their niche in the marketplace. With all this disruption in the arena of digital marketing, 93% of businesses embraced social media as way to build their brands and to connect with their customers. During Sallie’s presentation to a gathering of students from the Denver Youth Leadership organization of Jefferson County, she will share insights into what she predicts in 2014 for the digital marketing industry.

 

How to Supercharge Your Facebook Marketing

With everyone jumping aboard the Facebook marketing bandwagon, there is bound to be fallout. For every example of spectacular marketing success, there are just as many flops, failures, and disasters. How to run compelling social campaigns? How do you grow your audience, and connect successfully with interested prospects? What online tools, applications, and plugins should you use? How to measure and react to customer engagement? Sallie Burnett, President of Customer Insight Group, a leading strategic marketing firm renowned for its ability to help companies engage, keep and grow profitable customer relationships, will show members of the Denver Metro Chamber how to grow and engage their Facebook fan base at a February 6 seminar at Ashford University, 1515 Arapahoe St, Tower 3, Suite 400 in Denver.

 

How to Cultivate Loyal Customers

These days, more and more marketers are putting customer relationship marketing at the top of their priorities for 2014. Companies are discovering it’s a measurable strategy that goes directly tot he bottom line. Sallie Burnett, President of Customer Insight Group, will reveal tips and techniques to master the art and science of building customers loyalty at the Dialogue Conference 2014, Scandinavia’s largest CRM Conference on August 24, 2014.

 

We look forward to building your customer relationships.
Engage. Keep. Grow.