This was a very interesting article to me. The basis of this posting was to describe the different ways Twitter can be used to advance a companies Google searches. Prior to taking this class, I had no idea how and why certain websites came up first in my searches on Google. I thought that the words I used in my search simply brought up the sites with the best matching content. The extent to which social media marketing controls the search engines online is amazing to me.
There is no question that if I want to start a company in this time, I have to spent a significant amount of time or funds on the social media marketing aspect. Even ten years ago, this would not have been true. The times have changed and to be successful strategies must change as well. I am happy that I have spent the time during this class to learn these things. I will definitely be better prepared to start my own company in the future.