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Improve Merchandise Relevancy with Customer Insight

Now more than ever, businesses are turning to strategic analysis of customer data to gain more actionable insight into what is motivating and driving how customers behavior. Customer insight is enabling organizations to create relevance for their customers by learning how they think; what they buy; what they use; and how they want to relate with the enterprise. At the Annual NRF Convention & Expo in New York, Clarence Kelly, Executive VP, Director of Planning & Allocation, share how JCPenney is managing their customers more effectively and creating stronger relationships, better financial returns, and more efficient service.