When people log onto Facebook at the end of the day, it is to relax or avoid homework for another 15 minutes. Let’s face it, it doesn’t take much thought to go online and comment on someone’s post – you’re just being yourself!
This activity, however, is not mere relaxation for marketers. Social Networking is the way of the future; with Facebook recently surpassing Google in visits per day, more and more people are becoming connected online. It is for this reason that businesses are aching to take advantage of the copious number of potential customers’ eyes viewing these sites everyday. There is no better cost per thousand in the world.
Marketers can take advantage of social networks such as Facebook, Twitter, MySpace and LinkedIn to do what they do best, spread the word. Whether it be a product, service or a job offer, there is no better platform to send the message than these social networking sites. Each site has it’s own personality and most effective means of use.
The most important thing for marketers to keep in mind when using social networks, as simple as it may seem, is to actually network. This simply means to constantly update, add friends and be interesting – things that average homework-avoiding students do naturally. The idea is to seem like a person behind the profile.
If marketers maintain a personality online, social networking sites are an unrivaled opportunity for advertising and promotion.