Saturday, February 21, 2009 in Davos Switzerland at the World Economic Forum digital marketing industry leaders including Chad Hurley, Co-Founder and CEO, YouTube, Craig Mundie, Chief Research and Strategy Officer, Microsoft Corporation, Shantanu Narayen, President and CEO, Adobe Systems, Mark Zuckerberg, Founder and CEO, Facebook, Hamid Akhavan, Chief Executive Officer, T-Mobile International and Eric K. Clemons, Professor of Operations and Information Management, The Wharton School, University of Pennsylvania met to talk about the what is going on with social networking applications, innovations in mobile devices which combine real and virtual world elements and how monetize these internet applications. The discussion focused on
- How YouTube and Facebook augment interactive experiences and ways in which the digital experience is changing consumers and communities.
- Future of Facebook and YouTube
- How consumers exchange privacy for utility
- How social networks affect consumption and how marketers can monetize the internet marketing