Posted on March 8th, 2012 by Jill Manser
Nature Valley granola bars, introduced by General Mills in 1975, is telling consumers to take a hike, but in a good way. Inspired by Google Street View, which uses images from a 360-degree camera to provide pedestrian-level views of cities worldwide, the company is introducing a Web site called Nature Valley Trail View. The site features 58 hiking trails totaling [...]
Filed under: Customer Experience Management, Integrated Marketing, Internet Marketing, Loyalty Marketing, Marketing Trends, Social Media Marketing | Comments Off
Posted on October 9th, 2011 by Cordelia Taylor
Brand Republic Sept. 22nd, 2011 On September 22nd Facebook held it’s annual f8 Developer Conference in San Francisco, revealing new plans to expand its social media sharing breadth. New additions such as the Timeline profile, buttons like ‘Read,’ ‘Watched,’ ‘Listened,’ and eventually ‘Want’ (a function of e-commerce), and new partners such as Spotify, the Guardian, [...]
Filed under: Customer Experience Management, Facebook, Internet Marketing, Marketing Experts, Marketing Trends, Social Media Marketing | 3 Comments »
Posted on October 9th, 2011 by Yang
The luxury fashion brand Burberry has spurned glossy magazine adverts in favour of a Facebook campaign to promote the global launch of its latest fragrance, Burberry Body. The company has told the Financial Times that over 60 per cent of its annual marketing budget is now devoted to digital media – more than three times [...]
Filed under: Customer Experience Management, Facebook, Internet Marketing, Marketing Trends, Social Media Marketing, Twitter | Comments Off
Posted on April 27th, 2011 by JeradLarkin
If you haven’t heard of the term, “Groupon” yet, it’s time for you to get on board with over already 5 million existing subscribers! Groupon is one of the best ideas yet. Groupon.com offers deals in major cities as well as increasingly smaller cities across the United States. On top of the U.S., the company [...]
Filed under: Internet Marketing | 7 Comments »
Posted on December 7th, 2010 by S. Burnett
Chances are, virtually every nuance of your personal and professional persona is being judged as meticulously in your online presence as it would be at a formal dinner party.
Filed under: Facebook, Internet Marketing, Social Media Marketing, Twitter | Comments Off
Posted on December 1st, 2010 by S. Burnett
Everyone is talking about social media. Your competitors may have launched a blog, Facebook page or Twitter account. What kind of “homework” should you do before you take the plunge into the social media waters? Should Your Company Use Social Media Marketing? Social media is unlike any other communications medium your company has ever used. [...]
Filed under: Facebook, Social Media Marketing, Twitter, Virtual Worlds | Comments Off
Posted on February 9th, 2010 by ProfessorBurnett
Mashable, the Social Media Guide, has recently posted an article about how the Super Bowl is a prime example of how social media campaigns can generate huge amounts of buzz for companies. Advertisers are using the Super Bowl to manufacture controversy around their company, such as ManCrunch’s controversial commercial that has now gone viral over [...]
Filed under: Social Media Marketing | Comments Off
Posted on January 14th, 2010 by ProfessorBurnett
June, 22 2009 Examiner.com Facebook has accumulated well over 200 million users since its inception 6 years ago, but has yet to make a profit! This is a struggle with many social media companies, including twitter. With so much awareness and dedicated use, the prospective value of Facebook’s user base is immense, and needs to [...]
Filed under: Facebook, Social Media Marketing | Comments Off
Posted on January 12th, 2010 by ProfessorBurnett
The waves are oceanic: Twitter.com attracted 19.4 million unique users last November, is valued at more than $1 billion dollars, and the American Dialect Society chose “tweet” as its Word of the Year for 2009. With all of that traffic, buzz, and venture capital, Twitter’s triumvirate of founders Biz Stone, Jack Dorsey, and Evan Williams [...]
Filed under: Internet Marketing, Marketing Trends, Social Media Marketing, Twitter | Comments Off
Posted on January 12th, 2010 by ProfessorBurnett
1-11-10 An article discussing online marketing strategies enhancing the product value. Comet, UK based electrical retailer added customer reviews and ratings to their online experience. The company is doing this to create more customer-to-customer interaction and create product loyalty and make their website a destination site. The company also makes it a priority with their [...]
Filed under: Internet Marketing, Loyalty Marketing | Comments Off
